Head of Trade & Customer Marketing

Description

Kenvue is currently recruiting for: Head of Trade and Customer Marketing

This position reports into the Commercial Director and is based in Vietnam.

Who we are

At Kenvue , we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love.

Science is our passion; care is our talent.

Our global team is made up with 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers.

With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

What will you do

This role will lead the Customer & Trade Marketing function for Kenvue Vietnam across

*General Trade (GT) and Modern Trade (MT) channels.

As part of the Sales Leadership Team, the incumbent will collaborate closely with Channel Heads, the Business Operations Team, Finance, Marketing and his/ her direct reports to develop and implement holistic Go-To-Market (GTM), promotion and retail environment strategies to deliver the business plan for the company.

Key Responsibilities

1.

Strategic Planning & Execution

• Develop and execute 5P strategies across retail environments (REs), ensuring alignment with:

• Category and brand strategies.

• Robust RE and shopper insights.

• Customer insights.

• Define Where-to-Play (target store selection by channel) and How-to-Win (visibility, assortment, distribution, trade terms).

• Design and implement a comprehensive BTL (Below-the-Line) and promotion activation plan across REs to achieve business objectives.

• Develop a rolling 3-to-12-month business forecast in partnership with Channel Heads and the Business Planning Team.

2.

Performance & Profitability

• Deliver on key performance metrics, including:

• Consumer Net Sales (NTS)

• Gross Distribution Sales (GDS)

• Market Share

• Distribution Coverage

• Promotion budget

• Optimize investments to ensure profitability goals are met.

• Measure promotion effectiveness to deploy

3.

Customer & Shopper Insights

• Build and enhance organizational understanding of channel-specific shoppers across all franchises (e.g., Baby, Skin, Oral Care).

• Utilize competitive intelligence to identify insights and opportunities.

4.

Customer Engagement & Loyalty

• Develop and manage customer loyalty programs and activation strategies, with a focus on key spike customers.

• Shape customer and shopper marketing fundamentals to support business growth.

5.

Innovation & GTM Strategy

• Provide strategic inputs for innovation processes, including GTM strategies for new prod...