Product Marketing Manager - Hybrid Marketing

CooperSurgical is a leading fertility and women's healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life.

CooperSurgical is at the forefront of delivering innovative assisted reproductive technology and genomic solutions that enhance the work of ART professionals to the benefit of families.

We currently offer over 600 clinically relevant medical devices to women's healthcare providers, including testing and treatment options.

CooperSurgical is a wholly-owned subsidiary of CooperCompanies (Nasdaq: COO).

CooperSurgical, headquartered in Trumbull, CT, produces and markets a wide array of products and services for use by women's health clinicians.

More information can be found at www.coopersurgical.com .

The Program Manager, Product Marketing executes the strategic vision for Contraceptive and Stem Cell brands in all channels.

This includes developing, positioning, pricing, messaging, and program development to differentiate stem cell brands and help grow the cord blood banking category.

Leadership

• Proven success in driving downstream marketing initiatives cross-functionally

• Global & Local Strategy Alignment and partnership across brands

• Understanding & prioritization of Customer needs

• Ability to effectively day-to-day business initiatives and to occasionally stretch into broader assignments, with coaching and support

• Own specific portions of budget to execute campaigns and various initiatives, tracking spend and hitting at or below budget targets

Marketing

• Assess needs for marketing research and analysis, including (VOC) voice of the customer

• Identify important, non-obvious customer insights and turn into innovative new product concepts

• Lead the development, testing and implementation of brand messaging, campaigns, and marketing materials

• Help to create and maintain overall voice, ensuring brand voice and executions are consistent in all channels

• Support the development, and own execution of annual marketing plans and commercialization strategies, in conjunction with management

• Inspire creativity & collaborate globally

• Effectively plan to ensure that top line sales goals and bottom-line profit goals are met, by overseeing the execution of brand strategies through various functional departments, and external vendors, and by recognizing the profitability and revenue impact of all business opportunities

• Support Sales Teams with strategic vision, tools, and overall support through Marketing campaigns • Help manage project and promotional calendars

• Provide monthly analytic reports to support campaign executions, including tracking specific KPIs by campaign / channel

• Assist with workshop and meeting planning including agenda creation, logistics, invites, and coordination with participants.

Plan and coordinate team meetings including all logistics.

Take detailed meeting notes and develop act...