Marketing Workflow Lead

This team will collaborate with stakeholders to define a clear vision for cross-product integrations aligned with business goals and develop a roadmap that outlines integration milestones and measurable outcomes.

As a Marketing Workflow Lead within Asset & Wealth Management, you will support cross-product initiatives for the Marketing Experience.

You will be responsible for defining, prioritizing, and delivering cross-product integrations that enhance our internal users' workflows, accelerate marketing speed-to-market, and maximize marketing ROI through seamless system connections.

Job responsibilities:


* Evaluate existing workflows and identify bottlenecks for digital marketing platforms and the associated integrations in the ecosystem.


* Translate business workflows, user interface, and user experience.


* Work closely with cross-functional product teams to understand integration needs, define user stories, and create requirements and design documentation.


* Lead end-to-end integration initiatives, from scoping, development, testing, deployment, training, change management, to operationalization.


* Maintain and ensure documentation completeness in collaboration tools (Confluence, Microsoft Teams, JIRA, etc.).


* Manage business UAT/end-to-end testing, and lead defects/backlog triaging with integration partners during the testing phase.


* Advocate for user-centric design and seamless experiences to achieve efficiencies.


* Work with business users to implement process improvements based on recommendations/findings from as-is process analysis.


* Steer change management to implement process changes, monitor adoption rates, and gather feedback to iterate on integrations.


* Train teams on updated workflows and best practices.


* Assess OKRs and adjust prioritization accordingly.

Required qualifications, capabilities, and skills:


* Bachelor's degree in Digital Marketing, IT, or a related field.


* 5+ years as a product manager in the Agile project delivery environment for digital marketing platforms.


* Experience in process reengineering and UX design.


* Workfront, Marketing Cloud, and Content Management Systems.


* Familiarity with tools like Lean, Six Sigma, and design thinking.


* Detail-oriented with good organizational and strong communication and coordination skills.


* Strong analytical skills and a passion for continuous improvements.

Preferred qualifications, capabilities, and skills:


* A genuine curiosity and willingness to learn.


* Strong sense of ownership and accountability.


* Flexible communication approach to build trust with diverse stakeholder groups.


* Comfortable running product demos with internal and external stakeholders.

JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional ...