Communication and PR Lead

Job Purpose:

The candidate responsible for developing and implementing strategic communication initiatives to enhance the organization's reputation, manage external and internal communications, and establish strong relationships with media and key stakeholders.

This role ensures that all communication efforts align with the company's mission, vision, and strategic goals.

Key Responsibilities:

Communication and Public Relations:

- Develop and implement comprehensive communication and public relations strategies to enhance brand visibility and reputation.

- Craft high-quality press releases, articles, speeches, and content for various media outlets.

- Build and maintain strong relationships with key stakeholders, government entities, and industry associations.

- Coordinate with internal departments to align messaging across the organization.

Media Management:

- Develop media relations strategies to secure high-impact placements in print, broadcast, and online media.

- Establish and maintain relationships with journalists, media agencies, and influencers.

- Monitor media coverage and analyze trends to provide insights and recommendations for proactive media engagement.

- Oversee the creation of media kits, fact sheets, and other press materials.

Content and Branding:

- Ensure consistency of messaging and tone across all communication platforms and branding materials.

- Collaborate with the marketing team to produce content for campaigns, social media, newsletters, and corporate publications.

- Manage and oversee content creation for internal communications, including newsletters and intranet updates.

Event Management:

- Support and lead communication strategies for corporate events, conferences, and trade shows.

- Coordinate PR-related events, press conferences, and media briefings.

Performance Tracking and Reporting:

- Track the effectiveness of communication campaigns using key performance indicators (KPIs).

- Prepare detailed reports on PR and media activities, outcomes, and ROI.

Qualifications and Experience:

- Bachelor's degree in public relations, Communications, Media Studies, Marketing, or a related field.

- 5+ years of experience in public relations, media relations, or corporate communications, preferably in a senior or specialist role.

- Experience working with government relations, corporate stakeholders, and industry organizations is a plus.

Skills and Competencies:

- Strong verbal and written communication skills in both Arabic and English.

- Excellent relationship-building and networking abilities.

- Proficiency in media monitoring tools, social media management platforms, and communication analytics.

- Exceptional presentation, negotiation, and influencing skills.

- Strategic thinking with the ability to handle complex communication challenges.

- High level of professionalism, adaptability, and discretion in handling confidential matters.

Qualifications

Job Purpose:

The candidate responsible for...