Product Marketing Intern

DAP is hiring Product Marketing Intern for Summer 2025.

Responsibilities


* Label Master: Create a folder with all print outs / digital of all Foam primary and secondary pkg as a master file for easy reference 


* Master Application Matrix: Create a master application matrix for 1K and 2K foam.


* End User Database: Gather all the users thus far that we have had touch points and create a database for future contact.

Also possibly create a list of foam insulation contractors in MD area for potential contact / resource 


* Demo Day Spray Display Pieces: 1) Example: putting together cross section/ physical displays of foam for demo days.

2) Also think up new ideas for demos.


* Comp Grids (sell sheets) Take existing / old "kill" sheets and update them with new data and visuals.


* Blue Card Ideation: Think up potential blue cards for Foam category innovation / along with pulling ideation stimulation images for when it comes time to create the PPT for the CREATE session.


* National Sales Meeting 2025: Assist all round (spoof video ideation, sample ordering, live demos, booth set up etc).


* Deep Dive HVAC: Analyze HVAC category: find white space (potential NPD/innovation areas), application matrix.


* New channel exploration: Find new ways to use foam (outside the box thinking) - Kit Ideas: Cross category kit ideas.


* Collaborative Intern Project: Across all Categories, Comprehensive look at all stages of a residential build and line up all DAP projects that are applicable at every stage Goal: create a master visual of where and when DAP projects can be used at each stage.

May be opportunity to find white space.

Could be used in Customer presentation.
Alternate: Categorize DAP projects by Trade (drywaller, framer, flooring, fenestration contractors, plumbing, electrical etc) and line up all the DAP products that each trade will use.

Again, would be a master file plus opportunity to find white space.

Requirements:


* Major: Business, Marketing, Communication.


* College classification (freshman, sophomore, junior or senior): Junior or Senior


* Confident collaborating & communicating with other marketers in different roles.


* Creative problem-solving skills 


* Self-starter with ability to work independently 


* Comfortable with multitasking in a deadline-driven environment 


* Applied understanding of basic marketing principles 


* Excellent written and verbal communication skills 


* Data Analysis 


* Market Research 


* Project Coordination

Pay


* $17 / hour

About DAP

DAP is a market leading manufacturer, innovator and marketer of home repair and construction products including caulks, sealants, spray foam insulation, adhesives, and patch and repair products.

DAP is part of RPM International Inc., a $6.1 billion, multinational company with subsidiaries that are world leaders in specialty coatings, sealants, building materials and relat...