Digital Channels Specialist

Company

Federal Reserve Bank of San Francisco

We are the San Francisco Fed, public servants with a congressionally mandated mission to promote a sound and stable economy to support the lives of all Americans.

We are a community-engaged bank, and we are committed to understanding and serving the vibrant, diverse people of the Twelfth District.

That means we seek and appreciate new perspectives.

We respect people for what they do and for who they are.

We build opportunities to learn and grow.

When you join the SF Fed, you become part of a team united in its purpose to promote an economy that works for everyone.

Digital Channels Specialist 

Provides support and execution across all digital properties including the public website, email, and social media—from drafting, copyediting, calendaring, posting, and promoting content to assessing metrics and iterating to achieve optimal performance, while ensuring alignment with the Bank’s external communications strategy.

Demonstrate extensive knowledge of web and social trends and digital monitoring to effectively amplify the Bank’s work.

 Job Description 


* Drafts and copyedits digital assets including blogs, content series, the website, emails, and social media posts.


* Publishes content on digital channels, working with other team members to ensure coverage, posting accuracy, and timeliness.


* Broadens the Bank’s outreach by encouraging strong partnerships with internal stakeholders and helps amplify messaging and other forms of interaction.


* Assists in developing digital metrics reports–pulling raw data, drafting analysis, and tracking to identified benchmarks.


* Helps develop strong digital ecosystem by aligning key moments and campaigns, including Bankwide events and key external moments.


* Actively monitors digital properties.

Helps develop standards for monitoring and digital practices.


* Contributes to developing digital strategy and executes strategy across channels with understanding of reputational risk and using contextual judgement.

Requirements


* ​Bachelor’s degree in marketing, communications, English or a related field or equivalent experience


* ​5+ years of related digital production, news, and/or consumer marketing experience, including web, email, and social content production


* Demonstrated ability to organize and prioritize projects efficiently in a fast-paced environment to meet tight deadlines


* Deep understanding of digital platforms and technology for web, email, and social media, messaging apps, and emerging digital channels—both as a marketer and as a user.


* Strong analytical skills and data-driven thinking.

Knowledge of analytics and reporting tools for web, email, and social, such as Parse.ly, Google Analytics, Mailchimp, Sprout Social, and Salesforce Marketing Cloud, among others.


* Familiarity with SEO, SEM, CSS, and HTML.


* Excellent verbal and written skills with a finesse ...