Director of Marketing

Job Description

Sagility combines industry-leading technology and transformation-driven BPM services with decades of healthcare domain expertise to help clients draw closer to their members.

The company optimizes the entire member/patient experience through service offerings for clinical, case management, member engagement, provider solutions, payment integrity, claims cost containment, and analytics.

Sagility has more than 25,000 employees across 5 countries.

Job title:

Director of Marketing

Job Description:

We are seeking an experienced and strategic Director of Marketing to join our leadership team at Sagility Health.

This individual will play a key role in driving the marketing strategy, execution, and planning at an enterprise level, ensuring alignment with Sagility Health?s overarching goals and business objectives.

The Director of Marketing will be responsible for overseeing the development and execution of integrated marketing strategies across all channels, collaborating closely with cross-functional teams, and ensuring the brand and messaging resonate effectively with our target audiences.

Key Responsibilities:


* Strategic Planning & Leadership:
+ Lead the development and execution of comprehensive marketing strategies for the enterprise, aligning with business goals and long-term vision.
+ Develop data-driven strategies that enhance brand visibility, drive patient engagement, and generate business growth within the healthcare industry.
+ Provide strategic direction for all marketing activities across digital, traditional, and experiential channels.
+ Build and nurture relationships with key stakeholders across the organization, including senior leadership, product development, and sales teams.


* Brand Management & Messaging:
+ Develop and maintain a strong and cohesive brand identity across all marketing channels and touchpoints.
+ Oversee the creation of high-quality content that clearly communicates Sagility Health?s value proposition and differentiators in the healthcare space.
+ Ensure consistency in messaging across external communications, ensuring brand integrity and alignment with Sagility Health?s mission and vision.


* Campaign Execution & Performance:
+ Direct the implementation and management of multi-channel marketing campaigns, ensuring timely delivery, budget adherence, and measurable impact.
+ Utilize analytics and market research to assess the effectiveness of campaigns and marketing initiatives, providing actionable insights for optimization.
+ Oversee the tracking and reporting of key performance metrics, continuously refining tactics to drive improvement in marketing ROI.


* Team Management & Development:
+ Lead, mentor, and develop a team of marketing professionals, fostering a culture of collaboration, innovation, and high performance.
+ Provide clear goals, ongoing sup...