Demand Generation Specialist

Schneider Electric, a Leader in Energy Management and Automation is looking for a marketing professional who will be responsible to define, implement and animate all demand generation engines including Lead program, creating and animating campaigns in line with the marketing roadmap as well as leading the install base knowledge enrichment.

As a key member of the Marketing team you will directly influence and support the Strategic Marketing needs of the business in revenue teams.

The individual will partner closely with our Sales and Operational teams to help define and implement strategies while identifying and executing tactics to increase opportunity generation into revenue.

Successful initiatives will be judged by tangible, clearly measurable metrics, focused on the stated business objectives for our Services business in Canada and globally.

Position Responsibilities:

As Demand Generation Specialist, your key responsibilities will be as follows:


* Manage and animate the Lead generation program expending the reach and acceleration conversion to revenue


* Drive the install base tracking roadmap in close collaboration with data management teams and regional IB Leader


* Leverage IB intelligence and generate business through sales campaigns and any other relevant initiative


* Enable customer access to personalized portals through MySchneider platform


* Create and provide tools and training to program internal customers to increase adoption


* Monitor closely the performance of programs in scope and animate sales teams with sales leaders and team in cadence meetings


* Manage end to end demand generation and ensure proper opp development in campaign and recurring pipeline streams


* Develop strong knowledge of Services strategy (Go to Market, Customer coverage, key customer & segment needs, Market trends, business opportunities and threats)


* Understandlocalprocessesandtoolsandinfluence improvement to enable more growth

Skills and Qualifications required:


* Bachelor's degree and 3+ years' experience, with a track record of delivering in previous marketing roles


* Strong experience with marketing launches, sales enablement in B2B environment.


* Demonstrated ability to drive Go-To-Market strategies, synthesize complex topics, create compelling value propositions and sales tools.

Writing and presentation samples must be provided.


* Proficient in Microsoft Office (Word, Excel, PowerPoint, Publisher).

Advanced PowerPoint skills preferred.

Advanced in analytics and Tableau.


* Excellent verbal, written and presentation skills


* Strong project management skills


* Preferred Location: Toronto, Montreal


* Personal qualities such as: self-driven, autonomous, influential, perseverant, reliable, direct, curious and creative

Schneider offers:


* Great Benefits: Competitive package, Group pension match, Healthcare plan, paid family leave, well-being programs, holidays & pa...