SEO and CMS Specialist

Description & Requirements

Be part of something great

Maximus is a global organisation that specialises in providing health and employment services to millions of people every year.

Here in the UK we employ around 5,000 people across the country to deliver services that have a profound impact on people's lives.

From assessments and health services to employability programmes and specialist support, we do work that matters with people who care.

Responsible for maintaining and updating all corporate and contract websites following SEO and web principles best practice.

Developing SEO strategies and improving onsite performance and user experience to ensure sites can be found easily and drive the desired onsite behaviour.

Test, monitor and analyse websites to ensure a great online experience for users of all abilities.

Salary Range

£34,500-£36,000

Benefits



* 25 days annual leave


* 9% combined pension


* Holiday trade scheme


* Flexible benefits package

Key Contacts & Relationships:

Internal

•Communications and Marketing Team

•SLT members

•Operational Teams

•Digital Team

•IT

External

•External stakeholders

•Commissioners

•Partner agencies/organisations

•Platform / advertising companies (Meta, Facebook, Instagram, X (Twitter) LinkedIn, TikTok)

1.

Maintain and update all website content and meta data across corporate and contract websites - in line with SEO and best practices

2.

Collaborate with Marketing Leads and Website Developers to build new web pages and components using UI and theme styles to ensure a great user experience

3.

Analyse user bahaviour on site using tools such as Google Analytics, HotJar, Google Tag Manager and Search Console against desired actions and identify areas for improvement

4.

Create and complete test scripts to ensure a site's readiness before go-live, and test user journeys, accessibility compliance and overall site performance

5.

Create and A/B test different landing pages to support marketing campaign performance and lead generation

6.

Enhance our online presence ensuring SEO, keywords and accessibility scores are optimised across all websites and support paid marketing campaign performance

7.

Conduct SEO audits and keyword analysis to create effective SEO strategies to ensure our websites are optimised for search engines and rank competitively for relevant search terms

Qualifications & Experience

• Strong background of website CMS such as WordPress (essential)

• Experience of SEO tools such as SEM Rush, Screeming Frog, Search Console and Yoast (essential)

• Experience of adding and maintaining tracking and keywords on websites

• Knowledge of UI design principles across multiple browsers and devices

• Understanding of web content principles and best practices such as heading structure, SEO fundamentals and web performance analytics

• Basic knowledge of HTML, CCS, JS is desirable.

Individual Competencies

• Excellent analytical skill...