Marketing CRM Engineer Manager and Product Owner

Marketing CRM Engineer Manager and Product Owner

Job Description

About Us  

Huggies®.

Kleenex®.

Cottonelle®.

Scott®.

Kotex®.

Poise®.

Depend®.

Kimberly-Clark Professional®.

You already know our legendary brands—and so does the rest of the world.

In fact, millions of people use Kimberly-Clark products every day.

We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.   

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact.

We’re founded on 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity.

It’s all here for you at Kimberly-Clark; you just need to log on!  

Led by Purpose.

Driven by You.  

About the role 

As CRM Strategist, you will drive consumer revenue by leading acquisition, engagement, reengagement, and retention strategies for NA Segment, aligned to business goals.

Should be able to see the big picture as well as give campaign direction to deliver optimal results. This role will be responsible for leading CRM strategy, reporting, analysis, optimization and assisting with market research for our internal business partners.

Continually thinking about how to increase engagement through A/B testing and optimize using consumer insights.

Partner with other strategists, technology, and engineers to create recommendations to close CRM communication gaps, optimize customer journeys, and improve consumer engagement.

Work with your cross-functional team to ensure recommendations are executed correctly, reported on promptly, and learnings leveraged for future recommendations.

Have experience building multi-channel strategies, mainly across email, WhatsApp, mobile push notifications, and SMS. 

Main responsibilities:  



* Leads Marketing CRM strategy, leads planning sessions with the ability to identify opportunities & prioritize initiatives for Marketing CRM Product Team  



* Collaborate closely with cross-functional teams across product, creative, solutions engineering and customer success to ensure the strategy is properly executed.

  



* Review and synthesize consumer data, competitive space, and market to identify opportunities for program evolution and long-term planning.

  



* Lead day-to-day digital operations, ensuring service delivery support operations excellence including audits, change, incident, problem, and configuration management.  



* Develops technology investment plans and activation, including budgeting, forecasting, business case development and realization, business outcome identification, business adoption plans, resourcing plans.  



* Champion the importance of digital security and privacy, adheres to internal and external rigorous protocols to protect company and customer data.  



* Establish and uphold best practice standards for digital commercial produ...