Director of Marketing, Acquisition

Job Description:

At Sparklight / Cable One and our family of brands, we keep our customers and associates connected to what matters most.

For our associates, that means: a thriving and rewarding career, respect for the communities where they live and work, a focus on health and wellness, an excellent work/life balance, and an open and inclusive workplace.

We are open to hiring remote if we find the right talent in any of the following states: AL, AR, AZ, FL, GA, IA, ID, IL, IN, KS, LA, MD, MN, MO, MS, NC, ND, NE, NM, NV, OR, OK, PA, SC, SD, TN, TX, UT.

What you will do to contribute to the company's success



* Identify and prioritize HSD growth opportunities across multiple acquisition channels.


* Manage connect performance across acquisition channels including affiliate partnerships.


* Analyze and interpret KPIs to assess acquisition campaign effectiveness and inform future efforts.


* Conduct A/B testing and optimize acquisition campaigns based on performance data.


* Collaborate with internal analytics team to create actionable insights.


* Assist in allocating resources effectively across channels to maximize customer acquisition.


* Work closely with product, brand and retention teams to ensure acquisition tactics align.


* Foster a culture of innovation, collaboration and continuous improvement.


* Stays updated on industry trends and emerging technologies.


* Identifies opportunities and risks with products, services and pricing throughout our markets.


* Collaborates on shared KPIs with internal sales, door-to-door, and regional marketing teams.


* Leverage sales feedback to refine customer acquisition strategies and messaging.


* Monitors and reports on the performance of strategic initiatives.


* Provide forecasts and scenario analyses to support strategic planning.


* Prepares regular reports and presentations for senior management.


* This position has the expectation and responsibility to take on other duties needed to help drive our Purpose, fulfill our Brand Principles, and abide by our Organization's Values.

Qualifications



* 10+ years in a Senior Marketing Leadership role


* Experience in telecommunications, mobile, FWA or streaming services preferred


* Experience in B2C and B2B environments


* Strong communication skills - both written and oral


* Strategic thinker with the ability to manage multiple projects in a fast-paced environment


* Ability to consistently meet goals, commitments and deadline


* You are passionate about finding new and better ways to drive acquisition to continuously innovate and connect with customers


* Ability to work cross-functionally and collaboratively


* Strong attention to detail


* Strong Interpersonal skills


* This role can be remote or hybrid with travel to corporate office in Phoenix required

OTHER QUALIFICATIONS


* Keen acumen in budget and P&L management required.
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