Brand Associate/Associate Brand Manager - Vanity Fair

Your Job

Georgia-Pacific is seeking a Brand Associate/Associate Brand Manager for its Retail Towel and Napkin businesses.

Reporting to Vanity Fair's Brand Director, the successful candidate will be a self-starter with an entrepreneurial spirit and a passion for general management and consumer marketing; someone who can understand the business' objectives and is able to lead cross functional teams to execute against them to drive results.

What You Will Do


* Work with cross-functional partners including Supply Chain, R&D, Operations, Finance, Consumer Knowledge, Analytics, Marketing, and Sales to support the development of strategies and execute plans to commercial readiness.


* Advance longer-term innovation/portfolio strategies that meet consumer needs & market trends.


* Support customer meetings with materials rooted in a strong understanding of the consumer/shopper and market performance data.


* Monitor category and brand market performance (internal data as well as Circana (IRI)/Nielsen, customer data), brand health metrics, and competitor activities to identify risks and opportunities and implications for GP's business strategy.


* Work with Operations to support manufacturing & supply chain strategies to achieve efficiencies and lowest practical cost positions.


* Support development of marketing strategies and commercial activations that meet key business objectives by supporting and executing communications, marketing content, and other brand-building initiatives.


* Support development of media plans, social media strategy and promotion plans.


* Write briefs and manage content creation for shopper marketing, ecom and social media.


* Manage all day-to-day marketing administration and support activities including forecasting, invoice management and tracking.

Other areas of expected influence and capability include:


* Be a principled entrepreneur: ask questions, take ownership, leverage economic and critical thinking.


* Be contribution-motivated, collaborating with cross functional teams while being agile with high-sense of urgency.


* Equally passionate and skilled in areas of general management as well as brand marketing


* Willingness to take risk consistent with the company's and brand's risk profile


* Demonstrate intellectual curiosity, driven by projects that aren't easy or obvious but drive essential business results.


* Leverage problem-solving skills to creatively analyze alternatives and support execution of commercialization and go to market strategies.

Who You Are (Basic Qualifications)


* Bachelor's degree or higher


* Experience in at least one of the following: brand/product management, sales, manufacturing, operations, finance or supply chain

What Will Put You Ahead


* MBA


* Experience in CPG or Retail industries


* Previous experience working in Circana (IRI) and/or Nielsen syndicated databases

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