Brand Manager, NICORETTE Digital & Innovation

Description

Kenvue is currently recruiting for a:

Brand Manager, NICORETTE Digital & Innovation (UK)

This position is based at our High Wycombe office (hybrid working policy)

Who We Are

At Kenvue, we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love.

Science is our passion; care is our talent.

Our global team is made by 22,000 diverse and brilliant people, passionate about insights, innovation and committed to deliver the best products to our customers.

With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

What you will do

We now have a great opportunity for a Brand Manager to join our Kenvue UK Consumer business.

Working within the Marketing Team you will be responsible for driving the NICORETTE brand in the UK with a focus on Innovation, Channel White Space and Digital Media.

You will report to the Head of Digital & Innovation, NICORETTE (Northern Europe).

Key responsibilities include:

• Drive the growth of the NICORETTE brand through product innovation in partnership with the Cross-Functional Team, and the Global team as per the new Global Operating Model.

• Sizing of Innovation for UK and defining the appropriate Go-To-Market and Channel Strategy with Cross-Functional Commercial Teams.

• Track performance of Innovations with Finance, Cross-Functional Commercial and Global Teams.

• Partner with the NICORETTE UK Marketing Manager to input Innovation Opps and Sizing in to key Business Financial Cycles such as BP and 3YOP.

• Identify opportunities for Bigger/Smaller Pack Sizes for NICORETTE on E-Commerce and Convenience Channels, and partner with Regulatory Affairs & Regulatory Boards to submit new pack-sizes for licencing and approvals.

• Build and execute the Go-to-Market Strategy for entering new channels and white space both online and offline.

• Partner with the Asda Account Management Team, as a NICORETTE Brand Partner to deliver growth and excellent execution of NICORETTE and the NRT Catgeory in Asda.

• Partner with our Convenience & Travel Account Teams to execute NICORETTE campaigns in key Travel Moments.

• Influence and Execute NICORETTE's Sustainability and Healthy Lives Mission across Northern Europe Markets.

• Collaborate with cross functional partners to deliver excellent end to end execution

• Use analytical skills to report and analyse on key performance metrics for the accounts you partner with, to identify risks and opportunities.

• Manage and report on Brand Marketing Expenditure (BME

• Contribute to delivery of the in-year full P&L and s...