Campaign Management Marketing Strategy Senior Associate

The Consumer Bank Acquisition Marketing team is responsible for driving incremental high-quality customer growth by launching and leading direct-to-consumer marketing campaigns that acquire new customers and deepen existing relationships.

The Acquisition Marketing Campaign Management team is seeking an energetic, motivated, and experienced marketing campaign manager to drive best-in-class consumer experiences, serve as a creative marketing leader, and execute multi-channel marketing campaigns with a primary focus on sponsorships and events.

As a Marketing Strategy Senior Associate within Consumer Bank Marketing, you will be responsible for developing, executing, and managing marketing programs/campaigns to support key retail marketing initiatives across multiple channels, with a heavy emphasis on digital channels.

You will have a primary focus on sponsorships and events but could also include awareness, product launch marketing, website-specific marketing experiences, local listings management, acquisition, customer cross-sell, and retention campaigns.

Job responsibilities


* Serve as the creative marketing leader driving best-in-class consumer experiences.


* Lead internal and external agency briefing and creative development.


* Manage campaigns (digital and print, awareness and offer-based) to ensure initiatives are on-strategy, on time, and within budget parameters.


* Think critically and make recommendations to optimize campaigns to improve results, drive efficiencies, and reduce costs.


* Collaborate with marketing strategy managers to identify opportunities, campaign strategy, and the framework for measurement and reporting.


* Ensure a strong focus on end-to-end customer experience, delivering exceptional customer experience overall, while also ensuring all the details of the experience are flawlessly executed.


* Work within multiple systems and processes throughout the creative development and campaign process to ensure proper approvals and controls required for a successful launch.


* Contribute innovative and creative ideas as well as channel best practices.


* Manage multi-channel execution (from concept development to delivery) including working across multi-functional teams, such as Product and Marketing Strategy, Agencies, Modeling, Analytics, Print/Production/Fulfillment Agencies, Legal, and Compliance.

Required qualifications, capabilities, and skills


* Proven track record in direct or digital marketing with 5 years of experience.


* Strong knowledge of campaign execution and/or project management, database marketing principles, segmentation, testing, and results measurement.


* Digital consumer marketing experience in owned, earned, paid channels, social, email, SEO content, website creative, sponsorships, and events.


* Ability to think strategically, but willingness to \"roll up your sleeves\" and manage the details of direct marketing project execution.


* High-...