Senior Analyst, CRM Analytics & Data Management
Your Job
Job Description: The Senior Analyst, CRM Analytics & Data Management will be responsible for overseeing the management, activation, and analysis of our first-party data in support of our email program .
This role will be responsible for data management & activation , maintain ing data quality & hygiene , and campaign reporting & analysis .
The ideal candidate will have a strong background in data management, data analytics, and using BI tools for data visualizations .
The role will report to the Director of Marketing Data and Technology.
What You Will Do
Data Management and Quality
* Monitor Data Quality : maintain processes for checking data quality and completeness as new data sources, metrics, and attributes are added
* QA New Data Sources : test all new data sources, including new or updated website forms , to ensure that data is landing in the correct tables with all appropriate flags and attributes.
* M aintain Compliance Standards : update new data sources and attributes to ensure compliance with privacy regulations
Campaign Reporting & Analysis
* Build and Maintain Reports on the Composition of the Database: including acquisition, engagement, retention , and attributes.
* Build and Maintain Reports on Program Performance: including email activity & conversions, email domain health & deliverability, and content performance.
* Ad-hoc Analysis : perform data pulls for analysis on individual c ampaigns , AB tests, etc.
Who You Are (Basic Qualifications)
* Bachelor's degree
* At least 2 years of relevant experience in data management on a complex campaign -oriented infrastructure (B2C or B2B) , including experience administering a CRM databas e.
* Expert Microsoft SQL query writing abilities, including complex joins, common table expressions , stored procedures, functions, and views.
* At least 1 year of experience with data visualizations and BI tools ( e.g.
Qlik, Power BI)
What Will Put You Ahead
* D egree in Information Systems, Data Science, Computer Science or related field.
* Strong background in campaign-oriented marketing, specifically email and media campaigns
* Experience with JSON queries preferred.
* At least 1 year of experience in database administration and associated tasks preferred
* At least 1 year of experience in managing audiences & campaigns with in an email platform .
At Koch companies, we are entrepreneurs.
This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions.
Any compensation range provided for a role is an estimate determined by available market data.
The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location.
If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.
Hiring Philosophy
All Koch compan...
- Rate: Not Specified
- Location: Atlanta, US-GA
- Type: Permanent
- Industry: PR
- Recruiter: Georgia-Pacific
- Contact: Not Specified
- Email: to view click here
- Reference: 165129-en_US-US-GA-ATLANTA1
- Posted: 2024-11-20 07:23:31 -
- View all Jobs from Georgia-Pacific
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