Marketing Manager

Marketing Manager

Benefits:  Medical, Dental, Vision, 401K

AHF Products has a unique job opportunity for a Marketing Manager located in Mountville, PA.

Reporting to the Director of Product Marketing, the Marketing Manager, National Strategic Accounts (NSA) will play a crucial role in the planning, execution and implementation of new product launches and driving marketing initiatives for the NSA business, sales team and retail/residential customer channel.

JOB DUTIES:


* Manage all marketing aspects of the specific AHF product lines, including business intelligence, competitive marketing landscape, product communications and strategy development.
+ Understand competitive landscape, market dynamics and trends in the residential flooring industry.
+ Plan, project manage and execute the launch of new products and product lines into the NSA channel.
+ Develop annual marketing strategy and execution for product line(s) and manage effective promotional tactics by working with the merchandising team.
+ Leverage industry and company data, ecommerce, social media & digital channels to increase customer engagement and create demand for AHF products.


* Engage with the AHF merchandising and product teams to develop selling tools, merchandising, packaging, labels, and other related tools and sales materials.
+ Responsible for the development of presentations, sales/marketing demos, and sales materials.
+ Work with the marketing team to develop effective in-store elements, website content sales promotions for multiple product lines.
+ Coordinate promotional efforts with marketing and product management teams for seamless, integrated marketing-communications programs that identifies best insertion into customer journeys and ultimately drives the path to purchase.
+ Coordinate, develop and deliver product, and industry training to internal, sales, and channel personnel - as well as end customers.


* Work in conjunction with the NSA sales team to manage partners expectations.
+ Work with internal partners to manage ecommerce product information, digital advertising and performance, product placement, partner in-store/digital programs and reporting.
+ Manage the relationship with the marketing, digital and ecommerce teams within each NSA partners’ businesses.


* Develop and manage channel marketing budget in alignment with company needs, planned launches and product initiatives.
+ Forecast spending and manage commercial channel marketing budgets associated with assigned projects and initiatives.


* Manage and guide a small team to lead the successful execution of product launches and marketing campaigns and our e-Commerce online programs
+ Responsible for management, development, and guidance for two team members

JOB QUALIFICATIONS:


* Bachelor's degree in marketing or related field.

MBA is a plus.


* 3-5 yea...