IPC Adult Care Senior Marketing & Innovation Manager

IPC Adult Care Senior Marketing & Innovation Manager

Job Description

Your Job

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

The Senior Marketing Manager leads the overall marketing strategy and innovation and contributes to the growth and operating results of the company by providing leadership and direction on the Adult Care category.

Responsible for delivering topline growth, accretive margins, market shares, and brand equity.

The role reports to the Regional Sector Leader IPC Adult Care who leads the overall business strategy for Adult Care in the IPC (Key markets include Australia, Korea, Indonesia, China, Brazil).

This is a unique opportunity to make your mark in leading full scaling plans for the Adult Care category within IPC.

The candidate will also help develop the business strategy and deliver marketing plans in close collaboration with the local country partners.

Role Accountabilities & Responsibilities


* Lead the regional marketing strategy for Adult Care in APAC.

Drive clarity on brand fundamentals: brand vision, segmentation, architecture, idea, and positioning.


* Define robust 3-year innovation pipeline rooted in local consumer needs and aligned with brand architecture.

Leverage the innovation hubs around the world in other regions and within the region to identify ideas that can/ should travel so that every market has a well-populated innovation pipeline in line with locally relevant consumer needs and their brand architecture.


* Lead, own and drive full scaling strategy and innovation/activation plans on creating the category and driving penetration in priority markets across IPC


* Act as the connective tissue between the global marketing/growth organizations and the local markets


* Ensure best in class commercial execution in the market (communication, activation programs) by collaborating with local partners, translating the brand fundamentals into well-defined and executable frameworks


* Own external relationships with agencies

About Us

Huggies®.

Kleenex®.

Cottonelle®.

Scott®.

Kotex®.

Poise®.

Depend®.

Kimberly-Clark Professional®.

You already know our legendary brands—and so does the rest of the world.

In fact, millions of people use Kimberly-Clark products every day.

We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

 

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth, and impact.

We’re founded on 151 years of market leadership, and we’re always look...