Vice President-Payments Marketing Strategy
Join a strategic team and shape the future of our brand.
This role offers the opportunity to lead innovative marketing strategies and make a significant impact on our market presence.
As a Vice President of Marketing Strategy within JPMorgan Payments, you will lead the development of our strategy, ensuring alignment with business goals and customer needs.
You will collaborate with cross-functional teams to drive cohesive brand messaging and innovative marketing initiatives.
You will shape our Payments proposition and push forward brand cohesion across all touch points.
Job responsibilities
* Lead the development of a distinctive strategy, identity, and voice for JPMorgan Payments
* Identify and refine the line of business' unique positioning
* Conduct and analyze research to gain insights into customer behaviors and market trends
* Partner with creative teams to translate marketing strategy into innovative campaigns
* Oversee the development and execution of multi-channel brand and product strategies
* Build and evolve Payments playbooks to uphold consistency in creative expression
* Train and educate internal teams on Payments expression standards and strategy
* Define key brand performance metrics and measure the effectiveness of go-to-market strategies
* Act as a brand champion within the organization, fostering creativity and innovation
* Collaborate with internal stakeholders to ensure brand strategies align with business objectives
* Craft and maintain a messaging architecture to ensure consistent brand promise
Required qualifications, capabilities, and skills
* 10 years of experience in brand strategy or brand management
* Proven track record of building and scaling brands, preferably with global exposure
* Experience in consumer insights and data application for strategic decisions
* Strong understanding of brand positioning, storytelling, and creative development
* Proficiency in using insights and research tools (e.g., Nielsen, Ipsos)
* Exceptional communication skills for presenting and selling ideas
* Ability to lead and manage cross-functional teams
* Strong creative thinking and ability to translate complex ideas into compelling brand stories
* Analytical and strategic mindset
* Highly collaborative with excellent interpersonal skills
* Bachelor's degree in Marketing, Communications, Business, or a related field
Preferred qualifications, capabilities, and skills
* Master's degree in Marketing, Communications, Business, or a related field
* Familiarity with customer journey mapping
* Knowledge of competitive landscape and industry trends
* Experience with brand governance and playbook development
* Ability to work in a fast-paced, dynamic environment
* Strong project management skills
JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to ...
- Rate: Not Specified
- Location: Seattle, US-WA
- Type: Permanent
- Industry: Finance
- Recruiter: JPMorgan Chase Bank, N.A.
- Contact: Not Specified
- Email: to view click here
- Reference: 210560113
- Posted: 2024-10-01 08:36:48 -
- View all Jobs from JPMorgan Chase Bank, N.A.
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