Regional Senior Brand Manager _ Oral and Fem Care - AMET

Description

Kenvue is currently looking for:

Regional Senior Brand Manager - Oral and Fem Care _ AMET

This position reports into the Head of Essential Health _ AMET and is based in Cape Town, South Africa.

Who we are

At Kenvue , we realize the extraordinary power of everyday care.

Built on over a century of heritage and rooted in science, we're the house of iconic brands - including Neutrogena, Aveeno, Tylenol, Listerine, Johnson's and BAND-AID ® Brand Adhesive Bandages that you already know and love.

Science is our passion; care is our talent.

Our global team is made up of ~ 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers.

With expertise and empathy, being a Kenvuer means having the power to impact the life of millions of people every day.

We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours.

For more information, click here .

General Summary:

The Regional Sr.

Brand Manager, Oral & Fem Care - AMET (Africa, Middle East and Turkey) is responsible for driving the growth model for Fem Care (Stayfree, Carefree) and Oral Care (Listerine) brands in the cluster, reporting to the Essential Health AMET Lead.

Internally, you are a key partner of both Regional (EMEA) and Global marketing teams and works closely with AMET commercial teams.

Major Duties & Responsibilities

Brand Strategy Implementation and Execution Planning

o Full accountability to deliver in year NTS, GP & share targets and shape the Y2-Y3 plans

o Partners with senior management, lead-markets and cross functional teams in creating a robust End to End plans

o Conducts business reviews with the markets identifying new opportunities and the need to revise plans if necessary.

o Monitors market, brand performance, competitors, trends and consumer insights.

Ensure a deep understanding of the key drivers behind share and sales performance to inform marketing strategies and tactics.

o Leads the 3YOP Plan for Oral and Fem Care.

o Works closely with EMEA squads to echo the needs of the cluster in regard to pipeline development, NPDs, NPIs, commercial innovations, assets / content /claims development for the cluster

o Leads & implements the E2E portfolio management, pricing, promotion and communication strategy across the cluster.

Deploying regional/global communication strategy

o Leads the communication planning for the cluster (comms priorities, calendar, media strategy).

o Provides input to regional and global teams for all content development needs and requirements.

o Adapts or transcreates regional/global campaigns, partnering with agency to amplify these campaigns across the cluster.

o Acts as brand equity guardian for the cluster, ensuring consistency across all markets.

o Collaborates with local Brand Activation teams and healthcare professional teams

Deployin...