PR and Media Activation Intern - Perfume & Beauty

Responsibilities:

Press Room Management


* Arrange press tools ordering and delivery; assist in forecast planning; press release dispatch and translation.


* Monitor registration for press tools for specific markets.

Influencer Management


* Arrange seeding content and identify talents to curate beauty objects in different markets in the region with the use of data driven system.


* Consolidate seeding reports from markets to share with Headquarter with analysis and insights.


* Co-ordinate interview requests including press profile and questions, for long-lead and short-lead interviews with the House's Creative Directors.

Media Planning


* Work with regional subsidiaries to ensure smooth delivery of media briefs and presentations.


* Monitor local media landscape and latest trend in traditional, social and digital advertising.

PR and Events


* Media trip arrangement for international and regional events.


* Co-ordinate with regional markets for press interview and guest itinerary.


* Consolidate event report with earned media value and recommendations.


* Prepare product order and press order list for event purpose.

Administrative Support


* Regional Team Meetings Scheduling and Arrangement.

Research and report compilation for new initiatives and campaigns.

Qualification:


* Preferred Degree in Business Administration or related disciplines


* Excellent command of written & spoken English, Mandarin or French is a plus


* Passion for Fragrances, Cosmetics and for the Hermès Universe


* Proactive team player, dynamic, enthusiastic, focused and organized


* Willing to learn, motivated, open-minded and positive


* Proficiency in Microsoft Office applications


* Able to work at least 3 full days per week (Monday - Friday) or be employed on a 6-month intern contract