Digital Business Analytics Lead Analyst (myCigna Web & Mobile) - Hybrid

Summary

The D&A Strategy Execution's Digital Product Analytics team is seeking an Analyst with proficiency in data analysis, business intelligence, and digital analytics.

The successful candidate will leverage data to create data models and perform analysis to uncover digital customer/client value potential.

Key responsibilities include providing strategic digital, business, and marketing recommendations; advising on the strategic use of customer and client data; promoting data analytics awareness across the client base and enterprise; and ensuring efficient system implementation and integration.

The role requires a blend of technical ability, strategic thinking, and a deep understanding of digital analysis.

This role on our Digital Product Analytics team is an exceptional opportunity to deepen your understanding of digital data and product strategy integration.

The role offers is a stepping stone towards future leadership roles within the digital and analytics landscape through learning to integrate data analysis into product strategy.

Responsibilities


* Independently develop and implement data analytics decision tools and business case models in collaboration with the Digital Website and Apps Analytics team


* Formulate hypotheses, plan tests, and execute A/B testing on product performance, utilizing a strong understanding of experimental approaches in product launch strategies.

Follow up with go-live value measurements to assess strategy effectiveness


* Generate insightful reports and monitor the product performance to identify customer behaviors and trends, providing a deeper understanding of user engagement


* Apply structured problem-solving frameworks to identify key growth and profitability drivers of a regional insurance portfolio, and to highlight business issues or opportunities


* Translate statistical conclusions into business solutions and facilitate successful implementation in a cross-functional and decentralized global business environment


* Proactively provide innovative, customer-focused recommendations to all sales and distribution channels to maintain existing Business Partner relationships and secure business opportunities in an agile environment


* Support the Digital Product team as required, providing analytics expertise where needed


* Develop scalable standard practices for digital analytics and insight generation, ensuring consistency and efficiency across the business


* Collaborate effectively with team members situated across different geographies, fostering a unified and productive working environment

Qualifications


* 2+ years' of strong relevant analytics experience in two or more of the following disciplines - digital analytics, digital product management, data visualization, hypothesis testing, and insight generation


* A high level of skill using SQL and ETL to wrangle and transform data


* Experience with data visualization (Tableau preferred) to creat...