Regional Marketing Specialist

COMPANY BACKGROUND

Love.

It's what makes Subaru, Subaru®.

As a leading auto brand in the US, we strive to be More Than a Car Company®.

Subaru believes in being a positive force in the communities in which we live and work, not just with donations but with actions that set an example for others to follow.

That's what we call our Subaru Love Promise®.

Subaru is a globally renowned automobile manufacturer known for its commitment to innovation, safety, and sustainability.

With a rich history dating back to 1953, Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.

Subaru's company culture is built on collaboration, diversity, and a shared passion for our product.

We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table.

Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.

SUMMARY

Responsible for supplementing the Regional Marketing Manager and acts as a liaison between the zones, region, and corporate headquarters regarding regional marketing efforts.

MAJOR RESPONSIBILITIES


* Maintains responsibility for planning and executing all regional sponsorships and niche marketing events.

Works in tandem with Zone Operations Specialist for the event management and planning of zone-related events.

Facilitates the communications and information between site coordinators and vendors.

Independently manages the activities and responsibilities of employee volunteers and participating retailers, as well as determines needed staffing levels.

Implements relevant and effective marketing and advertising in advance of the event.

Develops contingency plans for events and independently and quickly responds to unexpected incidents.

Completes pre- and post-event analysis to provide recommendations and guidance for future activities.

Successful event management requires a focused, dedicated, hard-working individual with significant customer-handling experience, problem-solving skills and a strong attention to detail.


* Performs analysis of marketing reports and processes.

Provides input and recommendations for changes in processes for future marketing endeavors.


* Acts as a leader regarding regional digital activities.

Partners with Corporate Communications to update Subaru's Facebook page and Twitter account to feature regional events and news.

ADDITIONAL RESPONSIBILITIES


* Acts as regional Love Promise point-of-contact by producing and coordinating Love Promise events for regional and zone employees and ensuring that the Love Promise is integrated into consumer events when applicable.

Implements events and marketing efforts for Subaru Loves the Earth, Loves to Care, Loves Learning, Loves to Help and Loves Pets for the region by tracking retailer participation, ordering support materia...