Brand Manager - Goodnites

Brand Manager - Goodnites

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

The Brand Manager is a skilled marketer accountable for driving business planning and marketing execution for the Goodnites® brand Kimberly-Clark North America business.  The desired outcome is sustainable organic growth with a clear foundation of consumer insights, brand positioning and innovation and marketing plans that result in sales, profit, share and equity gain.

As a Brand Manager, you will focus on the consumer and put them at the center of everything you do.

You will provide work direction to Associate Brand Managers while also influencing cross-functional partners in a matrix organization to include R&E, Supply Chain, Finance, Insights & Analytics, and Sales.

This role reports to the Senior Brand Manager.

 In this role you will:


* Understand all levers of the P&L, be proactive in identifying marketing line-item opportunities


* Build strong commercial plans to help the business grow and win with the consumer


* Execute development and deployment of consumer-inspired marketing plans across traditional media, digital and retail channels


* Leverage digital trends, tools, and technology to build winning marketing plans that resonate with consumers in digital channels.


* Translate facts into inspiring insights


* Integrate the key marketing levers including Marketing, Innovation, Digital, IME, RGM


* Earn full trust from the leaders, peers, teams, and customers by always doing the right thing for the company, brand, consumer, and customer


* Mobilize and inspire a cross functional team, generating commitment to achieve project goals


* Consistently deliver against marketing objectives, delivering transformational results


* Set stretching goals, drive fact-based decisions, anticipate external opportunities and/or threats and act on them


* Provide regular coaching and support development of Senior Associate Brand Manager / Associate Brand Manager

About Us

Huggies®.

Kleenex®.

Cottonelle®.

Scott®.

Kotex®.

Poise®.

Depend®.

Kimberly-Clark Professional®.

You already know our legendary brands—and so does the rest of the world.

In fact, million of people use Kimberly-Clark products every day.

We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact.

We’re founded on more than 150 years of market leadership, and we’...