Residential Segment Marketing Manager

Schneider Electric Canada has an opportunity for a Residential Segment Marketing Manager

The Residential Segment Marketing Manager will lead the development of a robust segment strategy that is aligned with the overall business and commercial objectives, and aimed at significantly enhancing revenue generation.

This strategic plan will drive awareness and preference for the residential segment among key decision makers, partners, and influencers, leveraging marketing campaigns, and commercial strategic plans.

We are seeking an ideal candidate with a drive for fostering growth and a history of executing successful marketing strategies.

Exceptional communication skills and a talent for cultivating strong relationships with both internal stakeholders and external customers are essential for this role.

Schneider Electric creates connected technologies that reshape industries, transform cities, and enrich lives.Our 135,000+ employees thrive in more than 100 countries.

From the simplest of switches to complex operational systems, our technology, software, and services improve the way our customers manage and automate their operations.

Help us deliver solutions that ensure Life Is On everywhere, for everyone and at every moment.

What do you get to do in this position?


* Deliver an innovative segment marketing strategy to support commercial and business growth ambition for key residential channels.


* Work with local stakeholders to understand your target persona's, the competitive landscape and trends impacting segment market share.

Deep dive further to understand the current situation, the impact and corrective action required for successful growth.


* Develop segment strategy in collaboration with commercial stakeholders, including senior management, commercial lead and sales teams, and work with Marketing Specialists for planning and execution of plans.


* Collaborate with offer managers to create effective marketing plans for new home line products.

Develop product positioning, messaging, and launch strategies.


* Oversee the brand's positioning, messaging, and identity for the residential segment and new products.

Ensure brand consistency across all marketing materials, campaigns, and communications.


* Develop and execute lead generation initiatives, including but not limited to content marketing, webinars, events, and partnerships.

Drive the creation of high-quality content tailored to the defined audience.


* Manage digital marketing campaigns across various channels, including social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising, to increase brand visibility and drive engagement.


* Provide sales teams with the necessary tools, materials, and resources to effectively communicate the value proposition of products to target audience.


* Manage budgets to ensure marketing campaigns are cost-effective and deliver maximum ROI.

What qualifications will make yo...