Digital Stack Product Owner

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*Starting Range at $77,000/year + DOE and Bonus Opportunities

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Want to help build together the coolest convenience experience on the planet?

As Maverik's Digital Stack Product Owner you will be a part of overseeing the entire digital production process from beginning to end.

This role will allow you to utilize your experience with market and customer research, designing the product layout, working with our IT development team, and planning.

You bring your skills, talents, and drive and we’ll give you a great place to work and a rewarding career.

Essential Duties and Responsibilities: 


*  With input from marketing leadership, help oversee the selection, implementation, and optimization of marketing technology platforms and tools, including, but not limited to, data analytics tools, AI/Bots solutions, Digital Asset Management (DAM) systems, SMS marketing platforms, customer segmentation tools, automated UTM/CID codes, and media placement tracking tools. 


*  Collaborate with the marketing team to understand their needs and requirements for marketing tech stack functionalities, such as DAM, audience segmentation, customer journey tracking, and analytics tools. 


*  Working with marketing, loyalty, FP&A, BI, and IT teams, help manage integrations between different marketing tools and platforms to ensure seamless data flow, track conversions, building segmentations, and optimize performance for marketing initiatives to help drive best-in-class customer experience. 


*  Analyze data and metrics to identify opportunities for improving marketing performance and efficiency through technology.

 For example, optimize DAM usage, maximize Text messaging conversion effectiveness, work with outside agencies to refine UTM codes/Media Placement Tracking, and improve non-loyalty customer information and targeting tactics. Develop and execute appropriate KPIs to measure progress and drive growth initiatives. 


*  Stay updated on emerging marketing technologies related to analytics, customer segmentation, AI/Bots, seamless customer surveying tools, and other marketing tech trends to recommend innovative solutions for achieving marketing goals. 


*  Help train and support marketing teams using marketing technology tools and platforms effectively. 


*  Keeping the customer experience at the forefront, drive business results to meet KPIs and other performance metrics.  


* Ensure compliance with data privacy group regulations and best practices in all marketing technology activities that contain PII and PPI data.  

Qualifications:  Education  (Add the degree level and applicable certifications that are preferred)


* Bachelor’s Degree in a related field, preferred.

Qualifications:  Experience


*  3+ years of development experience with a primary focus on customer engagement.


* 4+ years of marketing tech stack knowledge.


* Proven track record of acquisition, conversion, and technical...