eCommerce Marketing Manager

Overview

ENERPAC TOOL GROUP - Who we are?

Enerpac Tool Group Corp.

is a premier industrial tools, services, technology, and solutions provider serving a broad and diverse set of customers in more than 100 countries.

The Company makes complex, often hazardous jobs possible safely and efficiently.

Enerpac Tool Group's businesses are global leaders in high pressure hydraulic tools, controlled force products, and solutions for precise positioning of heavy loads that help customers safely and reliably tackle some of the most challenging jobs around the world.

The Company was founded in 1910 and is headquartered in Menomonee Falls, Wisconsin.

Enerpac Tool Group common stock trades on the NYSE under the symbol EPAC.

For further information on Enerpac Tool Group and its businesses, visit the Company's website at https://www.enerpactoolgroup.com/.

Summary - basic function of the role

Enerpac is embarking on a digital transformation.

The eCommerce Marketing Manager is an important and highly visible role that will focus on the performance of our growing global ecommerce offering by building programs that increase traffic, improve conversion rates, and drive overall revenue growth.

This role will be responsible for developing and overseeing the performance of our digital advertising campaigns including SEM (PMax, PLAs, Search), DSP (demand-side platform), and potentially ecommerce marketplaces.

A critical part of this role will be the technical setup (Google Tag Manager, tracking scripts, etc) between advertising platforms, Oracle Commerce Cloud (CMS), Google Analytics 4, Salesforce.com, and reporting dashboards to effectively track and analyze the overall performance of our ecommerce and advertising/communication investments from placement to conversion for attribution visibility.

You will work in a global marketing function closely interacting with our digital marketing, marketing communications, and commercial marketing teams.

Shift: Monday - Friday, hybrid 3 days in office schedule in Menomonee Falls/Milwaukee, WI

Job Duties and Responsibilities


* Manage the development and implementation of marketing plans to fulfill e-commerce vision and strategy for achieving corporate sales and conversion goals.


* Coordinate digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience.


* Utilize messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers.


* Track and measure program effectiveness to drive improvement or develop new offerings.


* Manage subordinate in the day-to-day performance of their jobs.


* Ensure that project/department milestones/goals are met and adhering to approved budgets.

Extensive knowledge of function and department processes.


* Stay acutely aware of overall ecommerce performance and recommend/implement tactics to accelerate revenue growth.


* Continuously analyze a...