Head of Marketing, Vice President

About Us:

How many companies can say they've been in business for over 179 years?!

Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the everchanging environments in a fast-paced world, meeting it with cutting edge of technologies and continuous advancements.

ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change.

We have a diverse range of portfolios throughout the ZEISS family in segments like, Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology.

We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team!

What's the role?

As Head of Marketing / Vice President of Marketing, you get to work with an astonishing team that plays a vital role in the end-to-end marketing strategy and execution to drive demand, accelerate pipeline, strengthen brand, and enable revenue growth of the US lens channel.

This role ensures alignment across product, sales, and customer success, delivers a data-driven marketing engine, and elevates the customer journey from awareness to advocacy.

Sound Interesting?

Here's what you'll do:


* Strategy and leadership
+ Develop and own the US lens marketing strategy and annual plan aligned to revenue goals.
+ Define differentiated value propositions, messaging, and positioning across segments.
+ Lead brand strategy, market intelligence, and thought leadership to raise market perception.


* Demand generation and pipeline
+ Architect multi-channel demand generation programs (digital, events, ABM, partner marketing) to meet pipeline targets.
+ Optimize lead quality, lead routing, and conversion across funnel stages.
+ Collaborate with sales to set targets, enablement, and performance metrics.


* Product marketing and enablement
+ Define product positioning, messaging, and go-to-market plans for new and existing offerings.
+ Create sales enablement tools, competitive intelligence, and training to accelerate close rates.


* Digital and brand marketing
+ Oversee digital strategy, website, content marketing, SEO/SEM, social, and paid media.
+ Steward brand consistency, corporate communications, and external storytelling.


* Marketing operations, analytics, and governance
+ Build a scalable marketing operations backbone: data governance, attribution, CRM/MA integration, dashboards.
+ Establish ROI tracking for programs, campaigns, and channel performance.
+ Manage budget, forecasting, and quarterly planning with rigorous governance.


* Customer marketing and advocacy
+ Develop programs for onboarding, adoption, retention, and expansion; cultivate customer stories and advocates.


* Partnerships and ecosystem
+ Collaborate with alliances, ch...