Assistant Marketing Manager, Loyalty Programs

Do you enjoy turning customer insights into experiences that keep people engaged? If so, join our Marketing Activation team in Richmond, VA, as an Assistant Marketing Manager, Loyalty Programs!This role supports the development and execution of loyalty and rewards experience across several of our brands.

Working alongside experienced marketers and cross functional partners, you'll help bring programs and campaigns to life across web, email, text, social, direct mail and other channels.

Responsibilities span coordinating activities from planning through launch, monitoring program performance, and contributing to ongoing improvements based on consumer insights and results.It's a great opportunity to build broad marketing experience while learning how loyalty programs, digital experiences and integrated campaigns come together.
What you will be doing:


* Plan loyalty programs: Contribute to loyalty program and customer experience plans that support brand objectives and consumer needs.

Gather inputs, document priorities and maintain program roadmaps and activation plans.


* Own delivery of activations and digital experiences: Own end-to-end delivery of key marketing activations, from marketing intent through requirements, deliverables, testing and launch readiness.

Turn marketing needs into business requirements, experience needs and project inputs, and partner with marketing and technology to deliver digital loyalty experiences.


* Coordinate teams, agencies and suppliers: Work with brand, channel, creative, technology, analytics, legal, compliance, procurement, operations and external agencies to coordinate activities, track deliverables and support launches.

Manage day-to-day agency and supplier relationships, including deliverables, timelines and execution, and advance issues and risks as needed.


* Develop marketing materials: Help develop creative briefs, marketing requirements, channel plans, content recommendations, testing plans and other materials needed to run loyalty programs and campaigns.


* Implement across touchpoints: Coordinate activations across web experiences, landing pages, email, text, social media, direct mail, catalogs, fulfillment and related consumer communications.


* Support rewards and fulfillment operations: Monitor incentive and catalog activity, redemption, inventory and fulfillment performance.

Help with forecasting, invoicing, budget tracking and issue resolution alongside internal teams and external vendors.


* Use data to improve programs: Review consumer insights, engagement data, redemption trends and channel performance to find findings and opportunities.

Support test-and-learn activities and post-launch reporting.


* Maintain processes and track progress: Maintain documentation, workflows and ways of working that support quality, compliance and on-time execution.

Track project status, timelines, dependencies, risks and key decisions, prepare updates, and advance when support ...