Integrated Marketing Specialist, Industrial Segment (12-month contract)

At Schneider Electric Canada, we are focused on driving profitable growth by translating segment and business priorities into integrated, customer-centric marketing programs.

The Integrated Marketing Specialist will primarily support execution of the Industrial Segments marketing plan, with a focus on Mining, Minerals and Metals (MMM), heavy industries, and related industrial markets.

The role will also support offer launches from Industrial Automation business units, including drives, collaborative robots (cobots), EcoStruxure Automation Expert (EAE), and other priority offers.

Working across segment marketing, business units, sales, agencies, and internal teams, this position will help turn plans into coordinated campaigns, events, and digital activations that build awareness, engagement, demand, and qualified pipeline.

Key Responsibilities

Industrial Segment Marketing Plan Execution


* Support the Industrial Segment Marketing Manager in executing integrated marketing programs for MMM, heavy industries, and other priority industrial markets.


* Manage campaign delivery from planning and briefing through execution, reporting, and optimization.


* Support account-based marketing, demand generation, customer communications, thought leadership, and always-on programs.

Offer Launches and Business Unit Activation


* Execute launch plans for Industrial Automation products, solutions, software, and strategic offers.


* Develop marketing briefs, audience strategies, channel plans, and execution timelines.


* Coordinate launch assets, communications, sales enablement, webinars, and follow-up activities.

Campaign, Content and Paid Media Activation


* Coordinate content creation, email marketing, web, social, webinars, paid media, and digital campaigns with agency and internal teams.


* Ensure marketing activities align with brand standards, messaging, and approval processes.


* Support campaign performance reviews and optimization recommendations.

Events and Customer Engagement


* Support the planning and execution of trade shows, customer events, webinars, executive engagements, and industry events.


* Coordinate vendors, speakers, invitations, registration, onsite logistics, lead capture, and post-event follow-up.


* Partner with Sales to drive audience engagement and lead follow-up activities.

Stakeholder & Agency Management


* Collaborate with Segment Marketing, Sales, Business Units, Digital Customer Experience, Brand, Communications, and external agencies.


* Manage day-to-day agency coordination, ensuring clear briefs, timely feedback, and delivery against timelines and budgets.


* Facilitate project meetings, track actions, and proactively drive programs forward.

Performance, Reporting and Optimization


* Monitor campaign and event performance against agreed KPIs and provide regular status updates.


* Support reporting, dashboards, and post-campaign analysis.


* Man...