VIE - VIE Channel Marketing Specialist - Ballerup

As a VIE Channel Marketing Specialist - Home Builders, you will join the Nordic team and contribute to developing Schneider Electric's presence within the residential construction market across Denmark, Sweden, Norway and Finland.

Working closely with local Sales and Marketing teams, you will support channel marketing initiatives targeting Home Builders, residential developers and industry partners.

You will help turn customer and market insights into relevant marketing activities that strengthen customer engagement, generate demand and support business growth.
Your main responsibilities will include:


* Channel Marketing: Support the development and implementation of marketing plans for the Home Builder channel across the Nordic countries.


* Customer & Market Insights: Analyze customer needs, buying behaviours, market trends, competitors and emerging opportunities to identify actionable insights.


* Demand Generation: Contribute to marketing campaigns and activation programmes designed to increase awareness, generate qualified demand and support product and solution adoption.


* Customer Engagement: Support initiatives and communication activities with Home Builders, residential developers and other industry partners.


* Value Proposition: Help develop and communicate compelling value propositions around energy efficiency, electrification, sustainability, digitalization and smart homes.


* Sales Enablement: Create and adapt presentations, customer-facing materials, sales tools and market insights to support Nordic and local Sales teams.


* Nordic Activation: Coordinate marketing activities across Denmark, Sweden, Norway and Finland, while adapting content and execution to local market needs.


* Performance Tracking: Monitor campaign and channel performance using agreed KPIs and contribute to recommendations for continuous improvement.

What qualifications will make you successful?


* Master's degree in Marketing, Business, International Business, Communication, Sales or a related field.


* First experience through an internship, apprenticeship in marketing, business development, sales, customer experience or digital marketing is an advantage.


* Strong interest in B2B marketing, energy management, electrification, sustainability and smart home solutions.


* Comfortable working with data and market insights to support business and marketing decisions.


* Good communication and presentation skills, with the ability to work with different stakeholders in an international environment.


* Organized, proactive and comfortable managing several topics simultaneously.


* Collaborative mindset and willingness to work across different Nordic markets and cultures.


* Fluent English is required.

Knowledge of a Nordic language would be an advantage.


* Good command of Microsoft Office, particularly PowerPoint and Excel.

Experience with digital marketing or CRM tools would be a plus.

Wha...