Offer Marketing Manager-Variable Frequency Drives (VFDs)

Who are we?

Schneider Electric is a global specialist in energy management and automation.

We are dedicated to supplying our customers with safe, reliable, and sustainable energy solutions.

We invent technologies that will transform the places where we live, work and play.

Position Summary

The Offer Marketing Manager for Variable Frequency Drives (VFDs) is responsible for defining and executing the growth strategy of the VFD portfolio across target markets and industry segments.

The role combines market intelligence, product lifecycle management, commercial strategy, customer engagement, and cross-functional leadership to maximize market share, profitability, and customer satisfaction.

The Offer Marketing Manager serves as the primary interface between customers, sales teams, application experts, engineering, manufacturing, and global offer development teams to ensure the VFD portfolio remains competitive and aligned with market needs.

Key Responsibilities

Portfolio & Offer Strategy


* Develop and execute the VFD portfolio strategy aligned with business growth objectives.


* Define product roadmaps for low-voltage, medium-voltage, and specialized drive solutions.


* Manage the complete offer lifecycle, including launch, enhancement, rationalization, and phase-out.


* Identify new market opportunities and adjacent growth areas.

Market & Competitive Intelligence


* Conduct market research and competitive benchmarking.


* Analyze customer needs, industry trends, and technology developments.


* Translate market insights into actionable business opportunities.

Commercial & Business Management


* Own growth, profitability, and market share targets for the VFD portfolio.


* Support pricing strategy and margin optimization initiatives.


* Develop business cases for new product introductions and investments.


* Track portfolio performance and recommend corrective actions.

Customer & Segment Development


* Engage with key customers, consultants, OEMs, EPCs, and channel partners.


* Build value propositions tailored for key industries such as:Water & Wastewater,Oil & Gas,Mining & Metals,Food & Beverage

Product Launch & Go-to-Market Execution


* Lead product launches and commercialization plans.


* Create sales enablement tools and marketing collateral.


* Support digital marketing campaigns and demand-generation activities.

Cross-Functional Leadership

Collaborate closely with:


* Global offer management


* Application engineering


* Sales organizations


* Operations and supply chain


* Services teams


* Ensure successful deployment of new offers and business initiatives.

Sales Enablement & Training


* Develop training programs for sales, presales, and channel partners.


* Provide commercial guidance on product positioning and differentiation.


* Support major opportunities and strategic customer engagements.

Candidate Profile


* Bachelor'...