Brand Advertising Production Specialist

SUMMARY

Fast-paced and multi-faceted role that maintains responsibility for aiding the Brand Advertising Manager and executing national advertising projects to include Subaru brand television (TV) commercials, digital video, integrated media campaigns, sales events, incentives, and Subaru digital advertising support and platform content, including social content.

Leads the coordination of advertising production and marketing activities with various internal and external stakeholders and agency partners.

MAJOR RESPONSIBILITIES


* Assists Brand Advertising Manager with planning, development, budgeting, and production of Subaru television (TV) commercials, digital video commercials, integrated media campaigns, and social media content.

Collaborates with Manager using professional experience and knowledge to recommend ideas and to plan projects.


* Advertising Campaign Production: • Shapes and fulfills advertising production strategy and guidelines.

Interacts heavily with ad agencies and production companies on various TV and digital video shoots, coordinating multi-faceted details and timelines in real time under strict deadlines.

Independently addresses matters that arise as needed that require quick decisions and decisive action.

• Executes the production of advertising materials, including photos, videos, printed materials, and messaging content.

This entails providing clear and concise creative direction to ad agencies and communicating effectively with internal teams and Subaru Corporation (SBR) liaisons to ensure that all pertinent materials are delivered as expected.

Facilitates the review, accuracy, and compliance of advertising materials pre-campaign launch with Legal, Product Management, Creative Services, and ad agencies.

• Maintains responsibility for communicating timing and deadlines to all pertinent internal and external stakeholders.

This requires precise attention to detail and independent analysis of which stakeholders need to be involved and how to move a project effectively to completion.

Provides clear, concise, consolidated action items to appropriate teams.

• Supports campaigns and programs such as Subaru brand TV and digital commercials, Dear Subaru, National Make A Dog's Day, Multicultural Advertising, content for various media partners, non-Share the Love sales events, incentive messaging, Philadelphia Union, and national print campaigns.


* Coordinates the planning of creative rotation, timing, assets, and deliverables for monthly media rotation, working closely with Media and Social Team and Launch Team.

Serves as day-to-day contact with stakeholder teams and represents the goals and requirements for assigned advertising campaigns and projects to remain accountable for deliverables.


* Coordinates Creative Asset list for Advertising Team, ensuring that document is updated and communicated across all teams.

Tracks status of assets and continually ensures that they are current and accurate.
...