Brand Manager

This role is responsible for driving profitable brand and business growth in current and new Krusteaz CPG categories.

Translating company growth priorities into actionable brand strategies, the Brand Manager will champion brand initiatives and lead execution of resultant initiatives with excellence to deliver results.

A successful candidate will be a change agent – challenging the status quo while possessing the creativity and collaborative spirit to drive change in the organization - leading with the brand and consumer.

Essential Functions: Other duties, responsibilities, and activities may change or be assigned at any time.


* Be a champion for the consumer: use marketplace data, trends, and consumer insights to bring the consumer front and center to all initiatives, champion the consumer across the organization.

Lead development of learning plans to ensure ongoing evolution of The Krusteaz Company’s understanding of the consumer and audiences.


* Be an advocate of the brand internally and externally.

Ensure brand guardrails are understood, facilitate the evaluation of branded touchpoints to ensure a consistent experience, recommend necessary evolution in communication or positioning to connect and remain relevant with the consumer.

Support development of brand strategy and positioning for new or existing brands within The Krusteaz Company portfolio.


* Lead day to day business for a new or existing brand segment, delivering business results including P&L targets and brand equity objectives.

May perform in-depth marketplace analysis of certain brand or competitive platforms, making recommendations that will address marketplace trends.

Participate in monthly demand forecasting to ensure accuracy and alignment to brand and business goals.


* Lead development and execution of annual brand plans; translate brand objectives, marketplace trends and consumer insights into actionable strategies that will engage consumers and win with customers.


* Lead development of annual financial plans through bottoms-up volume builds, articulating growth strategies and proven KPIs.


* Lead development and execution of go to market strategies for innovation platforms including scale up growth, planning to ensure volume growth and profit objectives are met.

Recommend A&CP, trade plans, distribution assumptions and goals in partnership with innovation and sales.

Translate go to market strategy into actionable brand and marketing plans to ensure successful launch into the marketplace.


* Understand the customer retail environment and how to win at key customers.

Lead inputs into pricing, promotional strategy, and assortment through the lens of driving brand performance relative to competition.

Develop strong selling decks in partnership with category management.


* Implement portfolio strategy and lead development of annual line extensions including building business case from trends, marketplace data, research, P&L analysis, p...