Marketing Manager – Immunology IVD

Job Requirements

Job Description

Job Title: Marketing Manager - Immunology

Location: Bangalore, India (National Role)
Reporting To: Head of Marketing, Zone India
Company: Siemens Healthineers

Role Overview

The Marketing Manager - Immunology & Integrated Solutions is a strategic leadership role responsible for the commercial, technical, and business success of the company's Immunology analyzers, immunoassay portfolio, and integrated Biochemistry-Immunology platform solutions across India.

The role responsible for driving portfolio growth, market development, new product launches, lifecycle management, and customer engagement.

The position works closely with Sales, Marketing, Manufacturing, Regulatory Affairs, Finance, Technical Services & Development (TSD), and IT teams to ensure successful commercialization, operational excellence, customer satisfaction, and sustainable profitability.

The ideal candidate will combine strong marketing and business leadership capabilities with a deep understanding of Immunology diagnostics, laboratory workflows, and integrated automation solutions.

Key Responsibilities

1.

Business Leadership


* Own complete responsibility for the Immunology and Integrated Solutions portfolio.


* Drive revenue growth, market share expansion, and profitability across product lines.


* Develop pricing strategies, business plans, demand forecasts, and margin improvement initiatives.


* Conduct periodic business reviews with leadership and monitor portfolio performance.


* Identify opportunities for menu expansion, installed-base growth, reagent utilization enhancement, and cost optimization.


* Develop long-term portfolio strategy aligned with market trends and customer needs.

2.

Product Management & Launch Leadership


* Lead end-to-end launch and commercialization of:
+ Immunology analyzers
+ Immunoassay reagent menus
+ Integrated Biochemistry-Immunology systems
+ Automation and workflow solutions


* Develop and execute comprehensive launch plans covering:
+ Regulatory and quality readiness
+ Supply chain and inventory planning
+ Go-to-market strategy
+ Sales enablement programs
+ Application and product training
+ Marketing campaigns and customer engagement activities


* Track launch KPIs and ensure successful market adoption and business growth.

3.

Mandatory Technical & Clinical Expertise

The candidate must possess strong technical expertise in:


* Immunology and Chemiluminescence Immunoassay (CLIA) technologies


* Automated Immunology analyzers and assay platforms


* Integrated Biochemistry-Immunology solutions


* High-throughput laboratory automation and workflow optimization


* Specialized immunology assays including:
+ Thyroid markers
+ Fertility and reproductive hormones
+ Tumor markers
+ Cardiac markers
+ Bone...