Marketing Manager - Special /Plasma Proteins & Drug Testing Portfolio IVD

Job Requirements

Job Description

Job Title: Marketing Manager - Specialized Proteins and Drug testing

Location: Bangalore, India (National Role)
Reporting To: Head of Marketing, Zone India
Company: Siemens Healthineers

Role Overview

The Marketing Manager- Specialised Proteins and Drug Testing is responsible for driving the strategic, commercial, and marketing success of Siemens Healthineers' Plasma Proteins portfolio; including Nephelometer analysers, assay menus, automation solutions, and drug testing menu across platforms in India.

The role is responsible for portfolio growth, market development, business planning, product lifecycle management, customer engagement, competitive positioning, and successful commercialization of solutions.

The position collaborates closely with Sales, Customer Services, Applications, Supply Chain, Regulatory Affairs, Global Marketing, Finance, and Digital Health teams to ensure sustainable business growth and customer satisfaction.

The ideal candidate will combine strong marketing and commercial acumen with a thorough understanding of Specialised proteins and drug testing laboratory solutions.

Key Responsibilities

1.

Business Leadership & Portfolio Growth


* Drive growth and market expansion of the special proteins and drug testing portfolio across India.


* Develop annual business plans, growth strategies, and portfolio roadmaps aligned with organizational objectives.


* Monitor business performance through key commercial and operational metrics.


* Support pricing strategies, market development initiatives, and profitability improvement programs.


* Identify opportunities for assay adoption, menu expansion, installed-base growth, and workflow optimization.


* Conduct periodic business reviews and provide market intelligence to leadership teams.


* Develop strategies to increase customer retention, reagent utilization, and recurring revenue streams.

2.

Product Management & Launch Excellence


* Lead the introduction and commercialization of:
+ Drug Testing Assays
+ Special proteins assay portfolios
+ Nephelometry solution


* Develop and execute product launch plans covering:
+ Market opportunity assessment
+ Go-to-market strategy
+ Product positioning and differentiation
+ Sales readiness and training
+ Marketing communication campaigns
+ Forecasting and inventory planning


* Monitor product lifecycle performance and recommend actions to optimize portfolio success.


* Track launch KPIs and ensure successful customer adoption.

3.

Technical & Clinical Expertise

The candidate must possess strong technical expertise in:


* Nephelometry and Drug testing diagnostic technologies


* Automated Nephelometry analysers and assays for Nephelometry and Drug testing


* Serum, plasma, urine, and specialty proteins, drugs testing workflows


* High-throughput laboratory ...