Sales And Marketing Analytics Lead-Vice President

Drive the future of data-driven decision making-join us to transform raw information into actionable insights that power business innovation.

As the Analytics Lead within the Affluent Data & Analytics team, you will partner with Sales Strategy, Marketing, and Product teams to support sales funnel initiatives.

You will collaborate with internal stakeholders to advance marketing initiatives, banker leads, and referrals to understand customer needs.

You will own the end-to-end analytical process, from shaping business questions and designing analyses to implementing solutions and measuring results.

You'll bring strong technical and analytical expertise, sound problem-solving skills, and a resourceful, collaborative approach to delivering high-impact projects across business partners and D&A teams.

You'll communicate insights clearly and help stakeholders use data to inform decisions and improve outcomes.

Job responsibilities:


* Lead end-to-end marketing analytics and optimization across the campaign lifecycle, including opportunity sizing, audience targeting, test design/execution, performance reporting, and insight generation.


* Partner closely with clients/stakeholders to manage the portfolio of work, define the delivery approach, and recommend strategy and experimentation to meet business objectives.


* Provide both tactical and strategic marketing insights through analytics, reporting, and advanced data visualization techniques.


* Solve complex problems and translate complex analytical results into clear, actionable insights.


* Leverage an evolving suite of analytics tools, including cloud migration and next-generation analytical applications.


* Profile, wrangle, and prepare data from diverse sources to support analytical work.


* Write data transformation logic using languages such as Python & SQL


* Build trusted relationships across a matrixed organization.


* Stay current on industry trends and continuously evaluate new tools and methods to address evolving business needs.


* Take direction effectively while working independently with limited supervision.


* Demonstrate a strong passion for data and analytics, and for using insights to fuel business innovation.

Required qualifications, capabilities, and skills:


* BS Degree in an applicable STEM discipline and 5+ years of related Marketing Analytics experience


* Hands-on experience in delivering analytics and insights to multiple levels of management (Including Test Design, Financials, Conversion/Response Reporting, Response Analysis, Incremental Analysis, Response Profiling and Target/Segmentation Analysis)


* Experience working with Snowflake, AWS and advanced level database querying languages (SQL, HQL, SparkSQL) with modern cloud-based data architectures.


* Technical understanding of data extraction, transformation, and load processing.


* Proficiency in web analytics (Adobe Insight/Adobe Site Catalyst).


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