Senior Director, Global Myopia Marketing
At CooperVision, a business unit of CooperCompanies (Nasdaq: COO), we're driven by a unified purpose of helping people experience life's beautiful moments.
We are connected through our shared values - dedicated, innovative, friendly, partners, and do the right thing.
As a leading global manufacturer of contact lenses, we are committed to helping improve the way people see each day.
Through our diverse lens portfolio, we tackle the toughest vision challenges - including astigmatism, presbyopia, and childhood myopia.
We offer the most complete collection of spherical, toric, and multifocal products available, enabling us to fit 99% of all contact wearers.
Learn more at www.coopervision.com .
* This role is not eligible for employer-sponsored work authorization now or in the future.
Applicants must be authorized to work in the United States on a permanent and ongoing basis without the need for future sponsorship (i.e., H1B, STEM OPT extensions, TN, etc.)
* This position requires full-time onsite work (5 days per week) in Victor, NY
As the global brand leader, this role owns:
* The MiSight brand positioning and long-range growth strategy
* Development of globally aligned, insight-driven brand platforms
* Integration of portfolio storytelling across modalities (contact lenses, spectacles, ortho-k)
* Translation of strategy into scalable global toolkits and demand-generation frameworks
The role partners closely with the Global Sr.
Director, Myopia Commercial Lead (sales execution, go-to-market models) to ensure brand strategy is effectively activated in-market and delivers against revenue, penetration, and category growth objectives.
Specifically, the Global Marketing Director is expected to own:
* Global accountability for MiSight 1 day brand strategy and performance
* Strategic leadership across myopia management portfolio positioning
* Direct influence on innovation pipeline, lifecycle strategy, and category development
* Extensive collaboration across Global Marketing, Commercial, Professional Affairs, R&D, and Region/Country Teams
This senior leadership role is responsible for defining and advancing the global brand strategy for CooperVision's Myopia Management portfolio, with primary accountability for MiSight 1 day as the flagship brand.
The role will reframe and elevate the category narrative-positioning MiSight not only as a product, but as the continuing foundation of CooperVision's leadership in myopia management.
It will drive a unified global brand vision that connects clinical efficacy, practitioner adoption, and parent/patient demand creation.
- Rate: Not Specified
- Location: Victor, US-NY
- Type: Permanent
- Industry: Finance
- Recruiter: CooperVision, Inc.
- Contact: Not Specified
- Email: to view click here
- Reference: 13148
- Posted: 2026-11-06 08:00:23 -
- View all Jobs from CooperVision, Inc.
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