Director of Brand Marketing

Job ID: 530346

CRH Americas Building Products is reinventing what's possible in building solutions.

We are the leading provider of innovative outdoor living products and utility infrastructure solutions for the water, energy, and communications markets throughout North America.

We're a trusted and strategic partner to engineers, contractors, distributors, specifiers, retailers and homeowners alike as the manufacturer of precast concrete, polymer concrete, and plastic infrastructure products.

Our portfolio of brands includes Oldcastle APG, Oldcastle Infrastructure, Belgard® hardscape, Echelon® Masonry, RDI® railing, Catalyst™ Fence Solutions, Sakrete® packaged concrete, Amerimix® mortar, Pebble Technology International® pool finishes, and Techniseal® sands and sealant technologies.

Job Summary

Oldcastle APG is seeking a Director of Brand Marketing to lead portfolio brand strategy and the Brand Marketing team across its building products and outdoor living brands.

This role translates business priorities, customer insights, and market opportunities into differentiated brand strategies that build awareness, preference, demand, and commercial growth.

The Director serves as a strategic partner to the business, Sales and Product leadership and works across Channel Marketing, Retail, Digital/CRM, Media, PR, Creative and Regional Marketing to connect brand strategy with integrated execution.

The successful candidate will combine strong brand discipline, commercial thinking and people leadership across a complex portfolio of brands, audiences and routes to market.

Job Location



* This position is hybrid and located at our Corporate Office in Atlanta, GA.

Job Responsibilities

Brand & Portfolio Strategy



* Lead brand strategy, positioning, architecture, and value propositions across the portfolio, aligned with enterprise marketing and business priorities.



* Establish portfolio priorities using business strategy, customer insights, competitive dynamics, and brand-health research.



* Ensure brand strategies translate effectively across retail, dealer/distributor, contractor/pro and other routes to market.



* Provide a strategic brand and customer perspective on product portfolio, assortment, pricing and distribution decisions in partnership with Product, Sales and business leadership.

Business & Annual Marketing Planning



* Translate business and sales priorities into integrated brand strategies and annual plans that connect positioning, product, audience, channel, media and activation to measurable outcomes.



* Recommend Brand Marketing priorities and own budget allocation across brands and initiatives based on business opportunities , brand needs and expected impact.



* Represent Brand Marketing in business reviews, annual planning and cross-functional initiatives, balancing long-term brand building with near-term commercial priorities.



* Partner across marketing functions to connect capabil...