Sales & Marketing Director

Mirror Lake Village Senior Living Community, an Independent Living, Assisted Living, and Memory Care community, is seeking a Sales and Marketing Directorwho will contribute to a culture of respect and inclusion, and is committed to providing exceptional quality care and service to join our dedicated team.

We are proud to offer the highest quality engagement, dining, and health support services, supported by a team that truly cares for our residents.

We are always looking for compassionate, teamwork-oriented professionals who are passionate about making a difference.

This is more than a job.

It is an opportunity to do meaningful work, build lasting relationships, and positively impact the lives of seniors every day.

We seek individuals who are committed to not only supporting resident independence and dignity but also contributing to an empowering environment where residents and team members thrive.

Every team member in a Brightwater Senior Living community embodies the mission of our company: to inspire hope and enhance the lives of our residents through the creation of an unparalleled experience.

Position Summary: Function as the key revenue generator through partnering with the Community Executive Director and Senior Director of Sales & Marketing to maintain and/or improve upon the occupancy level and revenue production of the community.

Generate leads by developing and maintaining internal and external relationships with residents, families, professional referral sources, community connections and internal team members.

Essential Job Duties & Responsibilities: Partner with Senior Director of Marketing and Brand Awareness in developing and executing sales and marketing plans and strategies to maintain and/or improve occupancy levels.Own and achieve monthly, quarterly, and annual occupancy and revenue goals.Maintain a minimum pipeline volume aligned with occupancy targets.Protect rate integrity through value-based selling and disciplined incentive usageAnalyze occupancy trends, lost leads, and competitive pressures and adjust strategy accordingly.Ensure immediate response to all inquiries and adherence to speed-to-lead benchmarksConvert inquiries to tours through effective discovery and follow-up strategy.Conduct high-impact community tours that are personalized, needs-based, and closing-focused.Execute structured follow-up plans designed to move prospects toward deposit and move-in.Maintain accurate and real-time CRM documentation including next steps, objections, and close probability.Track and improve key metrics including, Inquiry-to-tour ratio, Tour-to-deposit ratio, Deposit-to-move-in conversionLead all closing conversations with confidence and urgency.Overcome objections through consultative selling and educationSecure deposits and coordinate seamless move-in transitions.Conduct pre-move-in communication to reduce fallout and ensure zero lost days when possiblePartner with operations to ensure resident readiness and move-in satisfactio...