Women's Senior Designer

ROLE SUMMARY The Prominent Surf Brand Womens Senior Apparel Designer is responsible for the creative development and execution of seasonal womens apparel collections.

This role combines strong market awareness, trend research, and a deep understanding of the female consumer to create innovative, relevant, and commercially successful product.

The Designer is highly engaged in the market, regularly shopping retail and competitive brands to identify emerging trends, new proportions, fabrication, styling, and consumer behavior.

This role is responsible for translating these insights into new product concepts, with a strong emphasis on developing fresh body silhouettes, proportions, fits, and styling that evolve the brands womens offering.

Working closely with Merchandising, Product Development, Technical Design, Production, and Graphics, the Designer takes concepts from initial inspiration through final product while maintaining a strong and differentiated creative point of view.

KEY RESPONSIBILITIES AND JOB DUTIES 1.

Market Shopping & Trend Research Market Shopping: Regularly shop key retail stores, specialty retailers, boutiques, department stores, and relevant competitive brands to identify emerging trends and product opportunities.Trend Identification: Stay ahead of current and emerging trends in womens fashion, surf, action sports, streetwear, lifestyle, and contemporary apparel.Competitive Analysis: Analyze competitor assortments, silhouettes, styling, fabrication, color, graphics, price points, and merchandising strategies.Consumer Observation: Develop a strong understanding of how women are dressing, styling, layering, and combining products across fashion, lifestyle, and active environments.Trend Translation: Distinguish meaningful consumer trends from short term fashion moments and translate relevant insights into commercially viable product.Inspiration: Build and maintain a strong network of visual, cultural, retail, and fashion references to continuously inform the design process.

2.

Silhouette & Proportion Development New Silhouettes: Develop new and differentiated body silhouettes that bring freshness and innovation to the womens collection.Proportion: Explore changes in length, volume, shape, fit, layering, and proportion to create modern product that reflects how the consumer is wearing apparel today.Fit Direction: Establish the intended fit and silhouette for each product and communicate clear design direction to Technical Design and Product Development.Body Diversity: Design with an understanding of the female body and how different silhouettes, proportions, and construction techniques affect fit and appearance.Product Evolution: Challenge existing silhouettes and identify opportunities to update core products through new proportions, details, fabrication, and styling.Collection Architecture: Create a balanced assortment of core, elevated, trend-driven, and statement silhouettes that work together as a cohesive collection.

3.

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