Website Manager

The Website Manager serves as the marketing owner of DAP.com and other owned brand websites, managing and continuously improving them as high-performing brand, product-discovery, and audience experiences.

The position owns website priorities, content and publishing, audience journeys, performance, localization, and the marketing experience delivered through the content management system.

Using audience needs, commercialization priorities, and performance insights, the Website Manager improves how homeowners, professionals, and other audiences discover information, evaluate products and solutions, and progress toward meaningful action.

The role leads and coordinates website work across Brand Marketing, Search, Marketing Technology, PIM/DAM, IT, Customer Service, and external partners, maintaining accountability for website outcomes and issue follow-through while partnering with specialized functions for areas of expertise.

Responsibilities

Website Management & Prioritization


* Manage the ongoing priorities, request intake, backlog, work plan, and continuous improvement of DAP.com and other assigned brand websites.

Translate business, brand, audience, commercialization, and product-launch needs into an actionable website roadmap.

Balance planned enhancements with ongoing publishing and operational requirements, establish clear sequencing and dependencies, and maintain ownership of website initiatives through completion.
 

Web Content, Publishing & Audience Experience


* Manage and continuously improve website content and audience journeys.

Develop and activate web content in partnership with Brand Marketing and subject-matter experts; publish, review, test, and maintain content through the CMS; and ensure website experiences are accurate, useful, current, accessible, and brand-aligned.

Manage applicable translation and localization workflows and maintain localized websites according to the same content, quality, governance, accessibility, and performance standards applied to English-language sites.

Partner with Brand Marketing and PIM/DAM specialists to translate approved product positioning, claims, attributes, and digital assets into complete, accurate, and audience-relevant website experiences that support established product-content workflows.
 

Website Operations, CMS & Issue Resolution


* Own the CMS-supported website experience from a marketing perspective, including functionality, navigation, content implementation, quality assurance, and ongoing operational needs.

Partner with internal and external stakeholders on technical implementation, enhancements, releases, and troubleshooting.

Identify, document, prioritize, test, and drive website issues through resolution, maintaining web-side accountability for validation and stakeholder communication.

Manage website requirements associated with customer-service experiences, product ratings and reviews, product-availability or where-to-buy functionality, access...