Marketing Manager - Diagnostics Imaging

Job Requirements

Job Description - Marketing Manager - Diagnostic Imaging

Role Purpose

The Marketing Manager - Diagnostic Imaging is responsible for driving market leadership, demand generation, portfolio positioning, outbound marketing activities across the Diagnostic Imaging portfolio which includes Computed Tomography (CT), Magnetic Resonance (MR), Molecular Imaging (MI), X-Ray Products (XP), and Digital & Automation solutions.

The role serves as the strategic link between customers, sales teams, business lines, service organizations, and headquarters to develop and execute market growth strategies, strengthen customer engagement, build thought leadership, and accelerate adoption of innovative imaging technologies and digital healthcare solutions.

As a Marketing Manager - DI Zone India, you will plan and execute field marketing activities that drive demand generation, brand awareness, and pipeline growth in the market, in alignment with regional marketing priorities.

You will work closely with sales teams to support lead generation and follow up, localize regional campaigns, and develop creative marketing programs that resonate with customers.

This role is execution focused, hands on, and ideal for a marketer who enjoys turning ideas into measurable results.

In addition, you will actively contribute to Zone India wide initiatives, collaborating with cross-country teams and working on regional projects beyond the India market.

This includes sharing best practices, co-developing scalable campaign concepts, and supporting joint programs, ensuring strong alignment and impact across the region.

Scope of the Role

•Own and execute marketing strategy for the Diagnostic Imaging portfolio across India and selected neighboring countries, aligned with business priorities.

•Translate market insights, customer needs, and portfolio strengths into clear value propositions and commercial programs.

•Create measurable business impact through pipeline generation, market-share growth, customer advocacy, and sales enablement.

Key Responsibilities:

•Develop and execute annual marketing plans aligned with business objectives and market opportunities.

•Identify market trends, customer needs, clinical adoption gaps, and growth opportunities.

•Support portfolio lifecycle management, including launch strategies, Install Base retention campaigns.

•Conduct structured competitive analysis on marketing activities.

•Design and execute integrated marketing campaigns that create qualified pipeline and support funnel conversion.

•Manage digital marketing, social media engagement, lead nurturing, and customer outreach programs.

•Drive account-based marketing programs for strategic healthcare providers and priority growth accounts.

•Build structured KOL engagement plans, clinical advisory forums, and customer advocacy programs.

•Establish customer reference-site programs and success-story pipelines.

•Support scientific collaboratio...