District Sales Manager

The District Sales Manager (DSM) is an individual contributor responsible for delivering $20-$40M in annual revenue within a defined set of accounts and/or geographic region.

One of the regions of focus will be South Central US, Iowa, Canada, and/or commercial accounts across the US.

This role is highly execution-focused, driving growth through new product adoption, dealer development, and increased share of wallet across a diverse network of 20-40 dealers and/or commercial contractors.

The DSM partners closely with dealers ranging from small independent operators to large, multi-location organizations.

Success in this role requires disciplined execution, strong relationship management, and the ability to translate strategy into measurable results in the field.

The DSM reports to a Sales Manager and plays a key role in supporting broader regional and national sales objectives.

Your Impact & Responsibilities

Territory Execution & Revenue Delivery


* Own and deliver revenue targets of $20-$40M within an assigned territory


* Maintain a disciplined operating cadence to track performance, identify gaps, and drive corrective action



* Provide accurate forecasting, pipeline visibility, and performance tracking


* Use data to prioritize activities and improve decision-making


* Deliver consistent communication on territory performance, risks, and opportunities

Dealer Management & Development


* Manage a portfolio of 20-40 dealers, balancing attention across varying size and capability levels


* Build strong, trust-based relationships with dealer principals, sales teams, and key decision-makers


* Improve dealer performance through consistent engagement, coaching, and alignment to company priorities


* Support annual dealer planning, including goal setting, growth initiatives, and performance expectations


* Identify, evaluate, and onboard new dealers aligned with strategic territory needs


* Ensure new dealers are effectively onboarded and positioned for success

Execute Growth Strategies


* Identify and execute opportunities to increase product penetration within existing dealers


* Analyze dealer performance to uncover gaps and growth opportunities


* Drive accountability with dealers to expand their commitment and results


* New Product Adoption
+ Lead in-territory rollout and adoption of new products
+ Ensure dealers are trained, equipped, and actively promoting new offerings
+ Provide structured field feedback to improve product-market fit and execution

Your Experience and Qualifications


* 5+ years of sales or territory management experience


* Proven ability to manage and grow a multi-million-dollar territory


* Experience working with dealer or distribution networks strongly preferred


* Strong business acumen with the ability to engage both small operators and larger, more complex organizations


* Excellent communication, rela...