Media Analytics Manager

Media Analytics Manager

Job Description

You’re not the person who will settle for just any role.

Neither are we.

Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In this role, you’ll help us deliver better care for billions of people around the world.

It starts with YOU. 

 

The Media Analytics Manager is responsible for supporting the ongoing development and delivery of Amazon Media analytics at Kimberly Clark North America.

This role will play a key role in analyzing data, summarizing insights, and providing program management support to enable Marketing Insight development and cross-organization collaboration.

The role will maximize growth, share, and profitability of the revenue streams.

 

The role will report into the Associate Director, Amazon Media Analytics.

 

About You

 

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

 

Job responsibilities include:


* Champion adoption of AMC and other Amazon data systems at Business Unit and Brand level


* Leverage AMC to drive audience insights, design, strategies and optimizations that support brand strategy and deliver marketing KPIs in collaboration with internal KC teams, Amazon and agency partners


* Support brand strategies by monitoring & synthesizing short term media results, competitive insights & recommend optimization across all relevant data sources


* Synthesize and contextualize Amazon Media Performance relative to: National + Retail Activities (ex: STV + Commerce), Amazon Paid + Organic trends

 

To succeed in this role, you will need the following qualifications:


* BS degree in Quantitative field, or otherwise proven background in business/analytics.

MS preferred.


* 3+ years of work experience in data analytics with preference for media tools and capabilities


* Strong analytical and problem solver mindset with a drive towards actionable insights from data.


* Knowledge of SQL required


* Ability to translate data analyses into succinct and actionable business insights.


* Ability to design, execute and analyze various media tests


* Willingness to initiate and own research, exploration, and analysis from start to finish for any business problem.


* Good interpersonal skills and ability to remain focused-yet-flexible in a fast-paced internet company environment.

 

Preferred (not essential, but desired):


* Acumen of Amazon Advertising ecosystem and measurement suite


* Experience with marketing clean rooms


* Desire to progress into future analytics roles that have impact over brand strategy


* Working experience in data visualization software ...