Social Media Coordinator

JOB TITLE: Social Media Coordinator DEPARTMENT: CBH Inc.

/ Marketing REPORTS TO: Digital Marketing Manager EMPLOYMENT STATUS: Full-time LOCATION: Welch, MN; in person with travel as needed Scope and Summary of the Position The Social Media Coordinator owns daily social media execution and community engagement across different brands and assigned accounts for Prairie Island CBH, Inc.

This full-time, in-person position reports to the Digital Marketing Manager and turns brand priorities into consistent, original content that strengthens CBH's market leadership, builds engaged adult audiences, and supports measurable business goals.

The coordinator works closely with the contracted Media Manager, graphic designers, the Cultural Coordinator, Events, Retail, Cultivation, and Distribution as one CBH team.

The role requires an experienced creator who identifies opportunities, brings forward ideas, and carries work from concept through publication and reporting.

The Digital Marketing Manager establishes overall digital direction, priorities, and budget approvals; this position takes ownership of social planning and execution within that direction.

Primary Duties and Responsibilities Social planning and brand differentiation Develop social media plans for each assigned brand and account, with clear audiences, objectives, recurring content themes, channel priorities, and measures of success.

Translate approved campaigns and business priorities into practical weekly and monthly work.

Maintain distinct content, tone, visual treatments, and editorial calendars across different brands within approved brand guidelines.

Adapt shared source material to each brand's identity and audience; avoid routinely publishing identical posts across brand accounts.

Maintain an active presence across approved, relevant channels and evaluate opportunities on Instagram, Facebook, TikTok, YouTube, LinkedIn, and emerging platforms where the proposed content is permitted.

Tailor each channel's purpose, formats, captions, and engagement approach to its audience and rules.

Recommend and document publishing frequency, timing, and content mix by brand, platform, and format.

Use audience behavior, performance data, campaign needs, and available resources to maintain a competitive cadence and adjust it as results change.

Content creation and media production Turn approved photography, video, interviews, and event footage into finished social content.

Select strong moments, edit short videos, create covers and simple graphics, and develop platform-specific posts, stories, carousels, and other appropriate formats.

Write accurate, engaging captions, video openings, scripts, titles, and approved calls to action.

Maintain each brand's voice while keeping enterprise facts and messaging consistent.

Proofread names, dates, product information, links, and disclosures before publication.

Capture timely photos, short videos, and interviews on site to supplement planned professional production.

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