Director, Marketing & Communications

Role Summary: An accomplished professional responsible for strategic oversight of the creation, execution, and measurement of CRICOs internal and external communications, marketing, member engagement, brand integrity, editorial planning, and media relations.

All efforts are essential to furthering CRICOs national reputation, fulfilling its mission, and supporting its strategic goals.

Works in close collaboration with senior management and VPs in support of corporate efforts; reporting to the SVP/COO.

Provides direct support to President/CEO for internal and external messaging, including board communications and executive messaging.

Leverages multiple communications channels to engage the organizations insured community of 18,500 physicians and 35 hospitals across the Harvard medical community, to increase awareness of CRICOs role as not only an insurance program, but also as a convener around patient safety initiatives and as a primary source of risk mitigation resources.

Manages direct reports responsible for graphic design, digital content production, multimedia production, corporate and digital marketing, and information resources.

Identifies emerging tools and technology solutions to leverage key communication opportunities and ensures implementation and education for team and self in support of optimal content delivery and clinician engagement.

Responsibilities: Manages, recruits, and develops staff of communication professionals, motivating them to perform to their fullest potential in support of individual, department, and corporate goals by challenging their capabilities and identifying opportunities for continued growth and increased responsibility.Identifies innovative ways in which to further engage member clinicians with CRICOs available patient safety resources and insurance information.Leverages data to guide decisions and to measure the success of campaigns.Stays abreast of pending legislation and regulatory developments that may impact the organization or our members.Facilitates cross-departmental editorial advisory committee to ensure creation and dissemination of corporate content through various distribution channels, building awareness and engagement with CRICOs patient safety educational resources by insured clinicians and the national Candello data collaborative.Partners with VP of Candello and staff to establish engaging marketing campaigns to promote their products and services to other malpractice insurers and in support of target sales metrics.Leads internal communication of CRICOs strategic plan to drive staff understanding, engagement, and execution of strategic goals and objectives.Oversee the production of board materials and communications and serves as a strategic advisor on tone and positioning.Broadens CRICOs reach as a national resource in patient safety and malpractice trendsLeads media relations and crisis/issues communications, including developing and maintaining a crisis communications plan and serving a...