Personalization & Journey Orchestration Consultant

As a consultant supporting personalization and journey orchestration, you will help clients design, build, test, and optimize real-time, omnichannel customer experiences across B2B and B2C.

You will work hands-on in Adobe Journey Optimizer (AJO) and Adobe Target, connecting customer data from CDPs and content from CMS platforms to deliver relevant, timely engagement across email, SMS, push, in-app, and web.

You will collaborate with business and technical teams to translate marketing strategy into practical, high-quality solutions that drive customer and commercial outcomes, and you will help clients stay ahead as the MarTech and AI landscape evolves.

Recruiting for this role ends on January 26, 2027

Work you'll do

As a Personalization and Journey Orchestration Consultant, you will be responsible for:


* Designing, configuring, and launching end-to-end B2C and B2B customer journeys in Adobe Journey Optimizer (AJO), including triggers, audiences, actions, messages, and orchestration logic


* Building rules, conditional logic, and decisioning to orchestrate multi-step journeys and deliver 1:1 personalization based on customer attributes, behaviors, and real-time events


* Configuring AJO channel surfaces for email, SMS, push notification, and in-app messaging, and supporting deliverability practices such as subdomain setup and IP warming


* Planning, building, and executing personalization tests in Adobe Target, including A/B, multivariate, and experience targeting activities, and analyzing results to inform optimization recommendations


* Integrating customer data from CDPs, such as Adobe Real-Time CDP, Segment, or Tealium, to support unified profiles, audience activation, and cross-channel measurement


* Integrating content from CMS platforms, such as Adobe Experience Manager, to enable modular, reusable, and dynamic content across journeys and personalized experiences


* Partnering with clients and cross-functional teams to translate business requirements into journey designs, document solutions, and support technical design, implementation, and hand-off to client teams


* Exploring, piloting, and recommending new platform capabilities, including emerging AI-driven features, and sharing what you learn with your team and clients

A successful candidate would possess these skills:


* A pioneering mindset: curious, adaptable, and energized by learning new platforms, features, and ways of working as the tool landscape evolves


* Ability to work independently and collaborate as part of a team


* Effective written and verbal communication skills, including the ability to explain technical concepts to business stakeholders


* Meticulous attention to detail and quality of work product


* Ability to build and sustain professional relationships


* Ability to lead small projects or workstreams with increasing independence


* Ability to manage and prioritize multiple tasks in a fast-paced and...