Manager, Shopper Marketing

Your Job

Georgia-Pacific Consumer Business is seeking a Manager, Shopper Marketing (Walmart & Sam's Club) to join the Integrated Media team.

This role will develop and execute retailer-specific shopper marketing plans across Dixie®, Vanity Fair®, Brawny®, Sparkle®, Angel Soft®, and Quilted Northern®.

The Manager will report to the Sr.

Manager, Shopper Marketing (Walmart & Sam's Club) and partner cross-functionally with Sales, Brand, Integrated Media, Ecommerce, Analytics, and agency to drive business results.

What You Will Do

Sam's Club and Walmart Shopper Marketing Strategy & Planning


* Develop annual plans and priorities for Sam's Club and support activation for Walmart.


* Translate integrated media strategies into actionable retailer-specific activation plans.


* Identify opportunities to improve shopper engagement, conversion, and category growth.


* Execute shopper plans for innovation, assortment changes and key customer initiatives.

Retail Media & Activation



* Manage end-to-end execution of shopper marketing campaigns across retail search, onsite/offsite media, connected TV, promotions, and key retailer events.


* Coordinate execution across retail media partners, agencies, vendors, and internal stakeholders.


* Manage and optimize campaigns against established objectives, budgets, timelines, and KPIs.


* Identify and support testing of new audiences, ad formats, and retail media capabilities.

Measurement, Reporting & Optimization



* Manage campaign measurement and reporting against established KPIs and business objectives.


* Consolidate retail media, ecommerce, and sales data to evaluate activation effectiveness.


* Develop experimentation plans leading into ongoing optimizations.


* Apply campaign learnings to improve future activation and investment decisions.

Retail Partnerships & Cross-Functional Integration



* Manage working relationships with retail media partners, agencies, and internal stakeholders.


* Support Sr.

Manager in Walmart and Sam's Club planning and alignment discussions.


* Collaborate across Sales, Brand, Integrated Media, Ecommerce, Analytics, and agency teams


* Support integration of national and retail media programs to maximize business impact.

Financial Stewardship & Investment Management



* Manage campaign-level budgets ensuring spend aligns with approved plans and priorities.


* Identify budget risks, efficiencies, and opportunities based on campaign performance.


* Develop business cases for incremental shopper marketing investments.


* Partner with the Sr.

Manager, PEP, and Finance on investment tracking and reporting.

Knowledge & Skills Needed



* Shopper Marketing: Strong understanding of retail media, ecommerce activation, and the evolving retail media landscape.

Sam's Club MAP and Walmart Connect knowledge preferred.


* Business Acumen: Ability to connect customer objectives, brand priorities,...