Senior Associate, Industry Marketing

What You’ll Do

Are you a dynamic marketing professional with a passion for driving growth? Cohen & Co is seeking a Senior Associate, Industry Marketing, to support the marketing and business development activities of the firm’s asset management industry groups.

In this role, you will collaborate with team members to implement top-of-funnel lead generation initiatives that produce opportunities for enhanced relationships and business growth.

 

Currently reporting to the Chief Marketing Officer the position requires cross-functional teaming with Vertical Market Leaders for Registered Funds, Private Funds and Digital Asset Funds, the Business Development team and the firmwide Marketing team to drive meaningful results and contribute to the Firm’s strategic priority of being a Premium Provider to the markets it serves.

 


* Work with Vertical Market Leaders to establish and keep updated growth plan elements including ideal client profile, SWOT analysis, strategic initiatives, KPIs, key competitors, etc.


* Own Asset Management event sponsorship activity
+ Calendar of events
+ Associated budget
+ Pre-event planning meetings
+ Salesforce campaign and activity tracking
+ Post-event debriefs
+ ROI/associated activity tracking and reporting
+ Associated thought leadership and social media activity
+ Related sponsorship marketing needs


* Develop and keep updated relevant Asset Management industry stats which support differentiated messaging in the market


* Provide oversight for and keep updated Asset Management website content and marketing collateral


* Maintain knowledge of key competitor activity


* Oversee tracking of key Centers of Influence (COI) relationships and activities


* Build/maintain industry association relationships


* Lead internal communication efforts for the Asset Management group
+ Facilitate firmwide Asset Management community calls (scheduling, messaging, materials)
+ Publish internal newsletter
+ Maintain relevant Intranet pages



* Support Asset Management client experience initiatives, e.g., satisfaction and perception surveys


* Support Asset Management thought leadership opportunities spanning white papers, webinars and surveys


* Support Asset Management Vertical Market Leaders on pipeline opportunity management and proposal/RFP activity


* Support Growth Leadership Team activities related to strategic Asset Management go-to-market activities
+ Activate/test Minimum Viable Product ideas
+ Lead generation campaigns
+ Key Account Management
+ Integration of new partner laterals and M&A

 

 

Who You Are

Required:


* Bachelor’s degree in marketing, business, or communications; or equivalent practical experience 



* Minimum of 3 years in a marketing or BD support role, preferably with a professional serv...