Marketing Director

Marketing Director - Skilled Nursing & Rehabilitation

Position: Marketing Director
Schedule: Full-Time
Salary: Starting at $100,000 per year, DOE
Industry: Healthcare / Skilled Nursing & Rehabilitation

Make an Impact Through Marketing, Relationships, and Community Engagement!

We are seeking an experienced and results-driven Marketing Director to lead our facility's marketing, public relations, and community outreach efforts.

This is an exciting opportunity for a motivated professional who is passionate about building relationships, strengthening community partnerships, and supporting facility growth.

The Marketing Director will develop and implement strategic marketing initiatives to increase resident census, enhance the facility's reputation, and promote the quality of care and services we provide.

The ideal candidate has strong communication skills, healthcare marketing experience, and the ability to lead programs that make a meaningful difference for residents, families, and the community.

Key Responsibilities


* Develop, implement, and evaluate marketing, public relations, and community outreach strategies to increase facility census and promote services.


* Build and maintain positive relationships with residents, families, community organizations, civic leaders, and other key stakeholders.


* Ensure all marketing materials, brochures, informational packets, and public communications are accurate, professional, and up to date.


* Coordinate media relations and communicate facility achievements, new programs, and promotional activities.


* Collaborate with department leaders to strengthen internal communications and ensure consistent messaging throughout the facility.


* Develop and monitor customer satisfaction surveys and use feedback to support service improvements.


* Establish and maintain policies and procedures regarding the release of resident, employee, and facility information in accordance with applicable privacy regulations.


* Support resident activities and social services through creative marketing materials, publications, and special programs.


* Participate in community events, civic organizations, and charitable activities to increase awareness and strengthen community partnerships.


* Monitor public information and media coverage, keeping the Administrator informed of developments that may affect the facility's reputation.


* Coordinate public communications during emergencies in accordance with facility policies.


* Prepare and manage the departmental operating budget in collaboration with the Administrator.


* Assist with employee orientation, in-service training, and education related to marketing, public relations, and communication policies.


* Provide leadership and supervision to assigned team members.


* Maintain resident confidentiality, protect health information, and uphold resident rights at all times.


* Perform other duties and participate...